May 31, 2007
In today’s morning session at Mesh, Richard Edelman, of the eponymous agency, was intelligent, articulate and insightful.And he offered a wonderful description of the PR practitioner’s role: advisor, conscience, connector to influencers, source of creative...
May 30, 2007
This is my first mobile post (just to see if I can do it) from day one of the Mesh conference.Random thoughts:- Blogosphere seems to be divided into two camps: the wild west where pretty much anything goes and then the same thing, but with product placement.- Biggest...
May 28, 2007
There’s so much talk about the importance of transparency in the communications business these days.And that’s great. My approach as a PR person has always been to disclose who I am, who I represent and what I’m asking up front.Then, it’s up to the person being...
May 21, 2007
I (and probably numerous other Canadian PR people) received a letter recently from the company-formerly-known-as-Bowdens*, informing me that they changed their name.And while I appreciated the news, I wondered how this might affect my agency.It didn’t take long to...
May 20, 2007
Call me old fashioned but I really like news releases.I’m talking about the one to two page documents, usually written by PR people, that have a headline, subhead, dateline, the words ‘for immediate release’ (they still thrill me), a story (information and quotes),...
