I was heading back to Toronto from a day of meetings in Manhattan when my plane was cancelled at the airport (all Air Canada flights to Toronto, actually). And I found myself stranded overnight in NYC.
An adventure, to be sure, but not as exciting as I might have imagined. First there was the hubbub at the airport, the line-up to find out what flight we were now on, the taxi ride back to the city, the calls to (hopefully) get a hotel room, an alternate booking with another airline, emails/calls explaining what happened and then arranging an early wake-up to go to the airport again.
But back to the announcement. Folks at LaGuardia were flipping out and I could relate to their frustration (remembering an incident with the now defunct People Express airlines long ago). But this time I decided to accept my predicament and even laugh about it. Why get all hot under the collar (as we so often do) when you find yourself in a situation where you have absolutely no control?
Sometimes it’s better to just go with the flow…
He was, in many ways, an anti-motivational speaker. No power point. No empowering epithets. He talked with a little boy’s excitement that was contagious and was personable, passionate and mischievously smart. It was refreshing.
Here are a few of Robert’s thoughts that stood out for me:
- He can now shoot and broadcast video live from his cell phone. And the quality looks pretty good. Talk about reality TV… It’s quite amazing when you stop to think that not that long ago families were huddled around Ed Sullivan on Sunday nights.
- He feels the question: ‘How do we get to important bloggers?’ is the wrong approach. Stories that interest people can start from anyone, anywhere and spread really fast. It’s like the tipping point on warp speed.
- PR lesson #1: If a story breaks that’s not true, advise your client to refute it immediately – on video, online. And you need a credible C-suite rep as spokesperson.
- It’s a Google world. So if you want someone to find you, you need to figure out ways to boost your proverbial ‘Google juice’.
- When he reads about a new story, his initial reaction is that it’s untrue. Then, as more posts come in from credible sources and the story takes shape, it begins to become ‘more true’. But Robert Scoble’s an informed reader and mass consumer of blogs. I just don’t know if the general public reads things with the same critical eye. I think it’s difficult for many people to differentiate between opinion and documented fact.
- Watching Twittervision made me realize how much stuff out here is based on pure chance encounters – entropic, really – which is one of the things that makes it so appealing.
We live in a world with so much writing, it’s getting harder to come up with an original thought.
Case in point (albeit a small one): Tonight’s title, ‘Post Haste’… was going to be about what happens when your blog entry is written so fast it contains bad grammar, half-baked ideas, typos, etc.
But I decided to do a a quick search and sure enough someone beat me to it.
I guess I didn’t post hastily enough.