Less than perfect pitch

Thanks to BoingBoing, I read a cringe-worthy, yet thought-provoking post by Wired magazine editor Chris Anderson squarely aimed at PR people.In it, he states that he gets too many irrelevant news releases from PR folks who have no idea about what he’s looking...

Plug: Giovanni Rodriguez speaking at CPRS Toronto event

On November 7, Palette PR (my agency) and CPRS Toronto are pleased to present Giovanni Rodriguez, who will be at The Spoke Club in Toronto delivering a talk entitled, ‘Why We Call it Public Relations’ – PR and its role in social media.If you’re...

Wiki watch-out

I recently read about the Talk is Cheap social media ‘unconference’ for PR/communications practitioners, planned by Gary Schlee. It’s sounds like a great event, with the potential for lots of engaging face-to-face conversations. I’m looking...

The puck stops here

I wanted to congratulate and thank MasterCard Canada, for their generous donation to the City of Toronto, helping ease a municipal budget shortfall and ensuring our outdoor public skating rinks can open in early December, in time for the holiday season.It’s a...

Four more years…

First off let me say that I’m not a political animal. I usually follow election campaigns from the sidelines, reading and watching whatever I can stomach and disbelieving much of what I hear. So it’s with a generally bemused and frustrated interest that I...