Monthly Archives: January 2008

Draggin’ the line

Another Tim Horton’s opened recently (so what else is new?). This means I now have three locations in close proximity to my office. Today, I got off the subway a stop earlier than usual to try out the new one.* And, glory of glories, this Tim’s wasn’t as crowded as my other regular haunts. I figured that’s because it’s off the beaten PATH and people hadn’t discovered it yet. It also didn’t have the de rigeur long and winding line-up. There were three cash registers open and you were free to choose whichever one you wanted. Free to choose! That’s…

read more

I think I’ve got it…

If you’ve been reading my most recent posts – here (1) and here (2) (note: that’s the order you should read them, despite the chronology) – you’ll notice that I’ve been playing around with the pub date and time function in Blogger. It all goes back to January 12, when I complained that posts saved in draft form and then published, contain the day/time they were begun and not when they appear. I heard that in WordPress, you can set pre-set pub dates for entries. That’s a great feature. Not so in Blogger. However, I did find that you can…

read more

It didn’t work

As you can see, I tried to adjust the pub date of the post just before this one. But it didn’t work as planned. It just posted immediately and with the wrong date and time rather than waiting till the pre-set pub time: tomorrow at 11 am. I’m still looking for the Blogger function that will let me have more control over the timing for my posts. So if anyone has a suggestion, I’d love to hear it.

read more

Postman goes social(ized)

Joel Postman, one of my favourite PR/communications bloggers (and one of the best blog-namers around), has just launched a new venture. Socialized helps businesses ‘adopt social media within the framework of their business and communications strategy’. It sounds like an innovative and timely idea and I wish him great success. And it’s the home for his latest blog, which, if it’s anything like his others, is sure to be entertaining, well-written, critical, thought-provoking and funny. I’m looking forward to following it and urge you check it out.

read more

Blogging on the rails

Literally. I’m on a Via Rail train bound for Montreal and I wanted to see how easy it is to do an in-transit post. (Very easy.) For most of the ride, the connection has been smooth, if a bit slow. And I’ve been able to download emails, and visit websites and blogs. In the past, I’ve had trouble working on Outlook and I’d get booted off the internet more frequently than not. But that was then (six months ago) and things seem to have improved. For what it’s worth, I think Via is the ideal way to travel from Toronto…

read more

Truly understanding your market

I didn’t realize Winnipeg had earned the dubious distinction of being the ‘car-theft capital of Canada’. (I did know that during especially cold spells, people left their cars running and other people ‘borrowed’ them to avoid freezing.) But I guess if you were living there, the car-theft moniker is something you would have been all too familiar with. And, if I was planning any sort of car marketing program in Winnipeg, that little detail would have been easy to suss out. However, in yesterday’s Globe and Mail (subscription required), there was a story about how Ford of Canada had to…

read more

A new online Palette (PR)

We relaunched the Palette PR website today. It’s a whole new look that reflects the type of agency we’ve become; our approach and offerings. It’s also the debut of our in-house designer, Andrew Glenn, who will enliven Palette’s graphic and online capabilities. And, I’m pleased to say it’s the home away from home for this blog (i.e. the my(PR)palette is featured on the website under ‘In the News’). Have a look and let us know what you think.

read more

A mall of information

I was watching Adaptation again last night (what a film!) and wanted to know the name of an actor who played a certain role. So I went to imdb, typed in the title and found out without ever having to leave the room. Earlier, I wanted to find the lyrics to a somewhat obscure musical by Jules Feiffer I’d seen at a university cabaret, did a quick search, and sure enough there they were. It wasn’t so long ago that we had to rely on our memories or ‘look something up’ in a book or at the library. Now, we…

read more

My take on blogger relations

So much has been written and/or talked about PR folks reaching out to bloggers with stories and news. There’s been a lot of ‘tiptoe round the tulips’ advice (e.g. tread very lightly) and comments about how different it is from traditional media outreach. Well, we’ve been engaging bloggers for just over a year now and, I believe that if you’re a good PR practitioner (ethical, honest, creative), the approach is the same. Identify the outlet (msm or social) Get familiar with the writer by reading what they write Figure out what kinds of stories might interest them When you have…

read more