Monthly Archives: February 2008

Fixing the calendar

Since it’s February 29 and I don’t much care for leap years, it’s the ideal time to propose a fix for the oft inconsistent Gregorian calendar. For starters, leap years ruin the simple symmetry of figuring out the day when your next year’s birthday’s going to fall (one day later or two?). Also, I’m not crazy about the whole ‘Thirty days hath September…’ mode of keeping track of the months. If it were up to me, I’d steal one day each from December and January, make those 30-day months and add the remainder to February, so that it, too, would…

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How about a little positive reinforcement from my dentist for a change?

I went to the dentist last week for the ritual quarterly cleaning (don’t ask). And I have to say that I always come away from there feeling a little blue. It’s not because of the threat of pain, lying in the prone position with the TV volume just a shade too low to hear over the whirring machine, or having a hygienist chip away at my teeth for what seems like an eternity. No. It’s because no matter what I do to take care of my molars, the dental establishment always wants MORE. Case in point: I have learned how…

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Don’t look a gift blog…

… in the word-of-mouth… What I mean to say (if you’ve recovered from that pun) is that blogging is hard work: write; edit; publish; repeat ad infinitum. Sure, it’s fun and rewarding but there’s no mistaking the commitment. And every once in a while, the task of coming up with yet another post feels a bit daunting. (At least it does to me.) But sometimes, we get lucky and are handed a gift blog. ‘So what’s a gift blog?’ you may ask. A gift blog is a short, pithy post that pretty much writes itself. Maybe it’s a pointer to…

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Plugged in

A couple of days ago I tried an experiment: I wanted to avoid reading email, blogs and all and sundry tidbits on the internet for 24 hours – to get a respite from the constant online activity. Instead I would go ‘old fashioned’ and spend the day reading magazines or a book. But I soon found there was something or other I wanted to retrieve from a website. And I was getting more anxious not looking at my BB than if I checked it. (You know, maybe catching a furtive glance at the locked screen. Finding out the time and…

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So you want to work in PR – revisited

Last year, I wrote a post about the key things I look for when someone applies for a job. And in response, Centennial College’s Gary Schlee invited me to take part in a class assignment where I would create a job description for his students and then grade the cover letters and resumes. There were 26, if I recall. It was a lot of work. (I read each resume three times and agonized over the marks.) I promised myself I wouldn’t do it again. So when Gary asked me this year, I said… yes. And the reason I did it…

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Media relations 2.0

A couple of days ago and quite out of the blue, I got a call from a reporter at the Louisville, Kentucky Courier-Journal. He was doing an article on a major infrastructure project in his community that refrenced the 407 ETR (a toll road in Toronto). And he wanted to talk to a Torontonian who regularly drove on the highway. OK. That sounded reasonable enough. But I don’t work for the 407, nor do I have any transportation clients. Why me? I asked him. How did you find me? He replied that he didn’t know anyone in town so he…

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