Monthly Archives: March 2008

(Not) leavin’ on a jet plane

If you’ve been to New York recently and happened to be flying out via LaGuardia, you’ve probably experienced a delay. Occasionally it’s short, often it can stretch in to a couple of hours or more. And an advance call to your airline doesn’t always help diminish your terminal time. Last summer, following a major rainstorm, a number of flights were cancelled and passengers on Air Canada were left to fend for themselves (mind you, if you have to be stranded overnight, Manhattan is the place to be). One of the reasons for the delays is that there are more flights…

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Advertising or PR?

I needed a good cup of coffee after reading a story by Globe and Mail reporter Jennifer Wells about a new Maxwell House advertising campaign entitled ‘Brew Some Good’. It turns out the ad agency decided to go minimalist with its TV spot, spending $19,000 on production and then trumpeting (in the ad) that the average TV commercial costs $245,000. So with all that money saved, what do they do? Stage a free celebrity concert near a busy Toronto subway station (great photo opp) with a substantial donation to a well-known charity Offer 10,000 consumers who visit that station a…

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A-rain-ment

Last week I was fortunate enough to be in Manhattan for work. And while Ontario’s TV ads may claim, ‘there’s no place like this…’, they really should be referring to New York City. It happened to be raining on my second day, constant but not a major storm by any account. However, just like an old-time dance number, out pop the umbrellas. Seemingly everyone has one. And those who don’t can easily make a purchase from a street vendor, who appears out of nowhere, as if on cue. And talk about coordination. People in Mantattan know how to navigate the…

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I still don’t get…

…Twitter. (Does that make me a twit?) I’ve read about it. Registered. Checked out the site. Tried to follow a few people. Got frustrated. Read a bit more. Looked for enlightenment in Robert Scoble’s recent post. And yet it still seems a bit banal. I don’t need that much information fed to me in baby-sized increments at all times of the day. Now, I’m not saying I need a novel’s worth of prose (or even a short story). And I’m all for brevity being the soul of wit. But, I respectfully submit, where’s the wit in twit? (Pardon the rhyme.)…

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Put that in your pipe and smoke it

In a recent Inside PR podcast, I was taken to task for my statement (and I’m paraphrasing) that in Canada, tobacco companies are legal entities and, while most of us would say that smoking is bad for you, tobacco companies, like other Canadian corporations, are entitled to PR. To me, this is similar to the right of legal representation. I still believe that. In much the same way that I believe in free speech though I may not always like or agree with what’s being said (or written). And for that reason I don’t think our industry should get into…

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Site-seeing

I think boingboing was the first blog I visited back when I didn’t know what a blog was. And I was instantly captivated by the delicious tidbits it presented; its odd and obscure collection of ephemera. Well, ReadWriteWeb had a ‘wonderful’ post last week highlighting 10 similarly marvelous sites (including boingboing). They’re all highly trivial in the best sense of the word and worth checking out.

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Inside Inside PR

David Jones and Terry Fallis recently invited Julie Rusciolelli, Keith McArthur and me to join the weekly Inside PR podcast, as guests on a sort of social round table. The episode, (#101), was released on Tuesday. Who knows where it’s going to take us? Perhaps I can sharpen my wit and become the Hart Pomerantz of the blogosphere. In any event, have a listen and let us know what you think.

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Rrroll up the odds

It may look and feel like winter outside, but I say forget groundhogs. Tim Hortons‘ annual ‘Rrroll Up the Rim to Win’ contest is my signal that springtime is nigh. And I’m happy to report the promo is back, complete with the promise of wonderful and exciting prizes. Now, I don’t expect anything major; a free cup of coffee is just fine. This year, I’ve decided to figure out my odds. Throughout March, I’m going to track the number of coffees I buy and calculate my purchase-to-win stats. (So far it’s one in seven.) Wish me luck…

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OHELP

I was surprised to read about the Canadian doctor who recently fired a patient, under what seems like shaky grounds. Sure, there are probably good cases for a medical dismissal: such as when a patient is extremely rude and abusive. But being a little late for an appointment; is that just cause? Let’s take this a bit further. What if you question your diagnosis and simply want a second opinion? That sounds like a reasonable request. But in our new doctor-as-boss scenario, would this be perceived as an attempted coup d’etat and dealt with swiftly and harshly? It’s a sad…

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