Why I hate asterisks*

I was on the subway yesterday looking at the sale ads and getting ready to score an amazing deal…on something.But my hopes were dashed when I noticed that fateful symbol perched on BIG OFFER’s shoulder. And though it’s barely visible, it packs a...

The pod before Christmas

Well, today’s the day that Inside PR #143 is released. I think it’s a lively episode that touches on Twitter etiquette (Twitterquette?), media and conflict of interest.Not bad for a holiday show…From my perspective, I find it hard to believe...

Something’s in the air

we sent out our Palette e-holiday card – a pretty timely idea, if do say so myslef. (You may need to double click on the image to get the gist.) Then a few days later, a cartoonist from the Toronto Star published an illustration using the same joke.Now, since...

A failure to communicate – and sell

My phone rang a few minutes ago. The gentleman on the other end said, I’m calling to renew your subscription to some magazine I had never heard of. Now, like most agencies, we get lots of publications. But as I couldn’t place this one, I told the rep that...

Obfuscate injures communicate

I think we’ve all seen them – those subscription offers from various magazines that promise $1 million dollars (or more) – and perhaps even a visit from Ed McMahon… I actually had an aunt and uncle, who received a ‘you may already be a...