Dec 30, 2009
This holiday, it feels like I’ve been treated to my fiction wish list with new books by two of my favourite authors, Kurt Vonnegut and Philip Roth. Roth’s is The Humbling, a short novel about acting and dying (literally); and Vonnegut’s is Look at...
Dec 24, 2009
…Timing. Yes, that’s the punchline to an old joke but it’s also very true. And for a comic, material (content) is key – but equally important is its delivery (timing). In other words, is your message getting to the people you’re trying to...
Dec 22, 2009
If I can borrow a thought from Gertrude Stein, ‘a spam is a spam is a spam’.And I think it’s safe to say it’s something we all despise.This year, spam has turned seasonal with the proliferation of holiday e-cards. They’re coming fast and...
Dec 20, 2009
In early September, I wrote about the FDOC (first day of class) for my McMaster social media course. And now – 14 weeks later – we had our final session. And before I start marking (it feels like an arduous task), I thought I’d share a few...
Dec 15, 2009
I think we are. And I say that with complete sincerity. (Pause for the sound of people throwing things.)I actually think our profession has a lot more in common with sales than with marketing.For the record, I grew up in sales. My dad owned a couple of fabric and...
