Monthly Archives: January 2009

In the dark

Just under two weeks ago, there was a power outage in Toronto that left about 250,000 residents without heat or electricity on one of the coldest days of the year (-19C). I was one of those folks in the dark. When the incident occurred, just after 10 on a Thursday evening, we found the flashlights, lit a few candles and tried to find out what happened. First we turned to our community – looked outside to see if anyone else had lights, called a couple friends… We put a battery in a clock radio and tuned to 680 News only…

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The other shoe

With more and more PR people wearing blogger’s hats (a great addition to any winter wardrobe), the line between PR and journalism – citizen or otherwise – continues to blur. I was thinking about this when I received my first over-the-transom pitch a while back. And though I was glad to be noticed, I wasn’t sure how to react. Probably because I’m not usually on the receiving end. Not long after, a personal blogger I know was approached by a word of mouth firm that wanted to send her products for review. When she told them she works in PR…

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The blogosphere just got a touch of class

Ever wondered how to make a good impression on clients at a formal dinner? What about knowing where to draw the line between appropriate (or inappropriate) professional communications? My colleague, Louise Armstrong, combines her expertise in PR and etiquette in a new blog: A Call for Class. A thoughtful writer, Louise is setting out to examine the places where manners and modern communications meet. And you can be sure her posts will offer a keen perspective and useful advice. Have a read and let me (or Louise) know what you think.

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PodCamp 2009

If you’re a PR person interested in social media, blogging, podcasting and the latest developments, tools and trends, I’d encourage you to sign up for PodCamp 2009 in Toronto, Feb 21 and 22. It’s a great opportunity to learn more and have a chance to trade stories and meet other practitioners. This year, Palette is pleased to be one of the event sponsors. Hope to see you there.

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Blogabout – a few good reads

Here’s a quick list/links to some posts I’ve recently enjoyed: Giovanni Rodriguez’s insightful and well-researched series, Advertising with Character on the nature and use of characters that sell. There’s a lot of superb material here, so sit back with a coffee or a drink and enjoy. Michelle Kostya’s review of her favourite Twitter tools – especially useful for the novice and intermediate user. Bailey Gardiner CEO Jon Bailey’s musings on his first 30 days on Twitter. David Mullen’s effective ways to build and manage your online interactions. Happy reading.

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He likes us…

I was at the gym when I found out Obama’s first official visit as President of the United States will be to Canada. And you can’t believe how excited I was when I heard the news. I mean, out of the whole entire globe, the leader of the free world has chosen us. (OK, it’s a long-standing tradition that Bush ignored, but let’s put that fact on hold.) My reaction reminded me of Sally Field’s acceptance speech at the Academy Awards. And it also made me think about how thrilled we Canadians get, when a person of celebrity south of…

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Of Winnipeg and ice

The ‘Slurpee capital of the world’ has a frosty new title. According to a story in today’s Globe and Mail, Winnipeg’s River Trail outdoor skating rink, now sliding across both the Red and Assiniboine rivers, is longer (by distance) than the one on Ottawa’s Rideau Canal. While there’s the usual griping over details – in this case length vs area; or -30 temperatures vs warming huts – it looks like Winnipeg has skated to the finish line as the champ. Congratulations, I say. In a city where frigidity is the norm, it’s better to embrace reality than consistently gripe about…

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My blogging balance sheet – 2008

A year ago, after taking a financial management course (for non-financial managers), I decided to prepare a blogging balance sheet for 2007. And now, having completed the second year of my(PR)palette, I thought I’d revisit the concept and look back on the past 12 months. Please note, as in many balance sheets, some things change and some stay the same. It’s no different here. MY(pr)PALETTE BALANCE SHEET – DECEMBER 31, 2008Unaudited – not unedited (need new joke for 2009) ASSETS105 posts82 tags4103 visitors129 comments26 member blogroll17 Technorati authority rank#1 rank of blog on Google (in a search of Martin Waxman)Goodwill:…

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‘I read the news today (oh boy…)’

The past few months, I’ve had to gird my stomach before picking up a newspaper (something, just six short months ago, I loved to do). The news has been singularly bleak and negative; even spilling into the softest of stories (e.g. holiday gift guides for products under $20, the subtext being we can’t afford more). Now, I’m all for honesty and transparency; telling it like it is. But I also think part of media’s job is to show some balance. So while the market spiraled downward and consumer confidence slid, too many outlets were painting a picture of complete doom…

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