Jan 28, 2009
Just under two weeks ago, there was a power outage in Toronto that left about 250,000 residents without heat or electricity on one of the coldest days of the year (-19C).I was one of those folks in the dark.When the incident occurred, just after 10 on a Thursday...
Jan 17, 2009
With more and more PR people wearing blogger’s hats (a great addition to any winter wardrobe), the line between PR and journalism – citizen or otherwise – continues to blur.I was thinking about this when I received my first over-the-transom pitch a...
Jan 14, 2009
Ever wondered how to make a good impression on clients at a formal dinner? What about knowing where to draw the line between appropriate (or inappropriate) professional communications?My colleague, Louise Armstrong, combines her expertise in PR and etiquette in a new...
Jan 13, 2009
If you’re a PR person interested in social media, blogging, podcasting and the latest developments, tools and trends, I’d encourage you to sign up for PodCamp 2009 in Toronto, Feb 21 and 22. It’s a great opportunity to learn more and have a chance to...
Jan 12, 2009
Here’s a quick list/links to some posts I’ve recently enjoyed:Giovanni Rodriguez’s insightful and well-researched series, Advertising with Character on the nature and use of characters that sell. There’s a lot of superb material here, so sit...
