After the brouhaha that erupted over the change in Facebook’s terms of reference (TOS), founder Mark Zuckerberg has reverted to the old terms for the time being while the organization works to develop its new TOS.
And this time, they created a Bill of Rights and Responsibilities group, with five clear principles (including an apology for any misunderstanding). They are encouraging users to provide their ideas and feedback as they set out to develop a new version.
As a communications advisor, I’d say they did all the right things quickly and effectively to help restore people’s confidence and their credibility.
- Accepted responsibility
- Reached out to their users
- Communicated their principles and commitment
And I applaud them for that.