Monthly Archives: May 2009

A few words from the new CPRS Toronto president

As many of you know, I recently became president of CPRS Toronto. This was not the result of any astute political campaigning or soon-to-be-broken promises, but part of the regular succession process (I was first VP). I’m excited to be taking the reins of the organization – one that I believe in – at a time when I think we’re at a crossroads in profession (both economically and in its practice). I feel there’s a strong opportunity for CPRS Toronto to really become a leader in combining social media with traditional PR, something I talk about in my first prez’s…

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When time is not of the essence

Maybe it’s the slower pace of Victoria Day (a holiday Monday in Canada). But I’ve been thinking about timeliness and how we seem to attach a sense of urgency to many things that may not require immediate attention. (That’s to say some attention is necessary, we just don’t have to jump.) Certainly in communications and client service, we need to be responsive. And with social media’s ability to spread like wildfire (combined with some folks’ lack of judgement), it seems like there’s a mini online issue that must be dealt with every other day. That’s the new reality. And we…

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A letter to Philip Roth

Dear Philip Roth, You don’t know me (nor I you). But I am one of your legions of readers; and have been for many years. I think it’s safe to say that your fiction has helped shape and deepen my understanding of the human condition. I recently finished reading Indignation, your latest novel, and I just wanted to thank you. For being so eloquent and witty, for posing the essential (existential?) questions, for screaming our insecurities into the night and for showing us how a small community can be a microcosm for the rest of the world. Your book tells…

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When a retweet misleads

If you’re a Torontonian and on Twitter, you would know that Mayor David Miller is an active participant; posting comments, photos of events and his general take on life in the city. I heard him speak about his interest in social media at Mesh conference and was impressed by his passion and candour. You may also know that the Tamil community in Toronto has been staging protests lately to draw attention to the situation in their home country. This weekend a march shut down the Don Valley Parkway. What do these two situations have in common? Well, on Sunday it…

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The 10 stages of Twitter adoption

For anyone who wants to search Twitter in this blog, you can look back, look waaaaay back to my early reactions of bafflement and mild hostility to curiosity, acceptance and pretty much full-out Twitterholism. And I think the stages I went through are similar to those many people experience as they attempt to grapple with, understand and appreciate the medium. Here’s an encapsulation of my journey:1. What the *#!*&@ is this? I don’t see the point.2. This is just plain silly and a complete waste of time.3. I don’t understand why some people I know and really respect are on…

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Compromise

That’s something everyone in client service innately understands (or they should be in another business). As a PR professional, we provide our best counsel and then step back to listen and adapt. However, add a ‘d’ to the word and it becomes compromised. One letter can mean the difference between a consensus and a failure. I mention this because I got a call from the bank yesterday informing me that my debit card had been ‘compromised’. I thought that was a good way to explain the systematic withdrawal of funds from my bank account. (Don’t worry, I’ve been told they’re…

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Thank you

A couple of weeks ago, I had the honour of receiving the CPRS Toronto Mentor of the Year award. That meant a great deal to me. I have always believed that senior practitioners should share their knowledge, experience and networks with young people entering the profession. There are many ways to do this including information interviews, lending your time to speak at PR programs (or grading resumes…), or signing up for the CPRS Mentorship program which pairs mentors and proteges. (I hate that word, but you can’t say ‘mentee’). As I said that evening, I’ve been extremely fortunate to have…

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Time flies and other cliches

It certainly does zip by. Which is my way of saying that it’s been far too long since my last post. But absence doesn’t always make the heart grow fonder. Sometimes, it becomes a self-fulfilling habit that’s not so easy to break. Anyway, I am back now. And don’t worry, you won’t hear a litany of excuses. Just a couple. 1. It’s been… let’s say a bit of a roller coaster at the office (and I’m more of a bumper car guy myself). And 2… I’ve been working days and nights. Ahh, entertainment PR. We just finished another hilarious Yuk…

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