Monthly Archives: October 2009

Musings on meshmarketing

Last week, I attended meshmarketing – a one-day gathering in Toronto highlighting social media case studies and best practices. The event took place at CiRCA, a Toronto nightclub. And I have to say, I wasn’t ready for the stanchions, bouncer attitude and red carpet at 8 in the morning. In fact, it felt like I was entering a super-cool boutique hotel – dark and with plenty of attitude. I got the impression that many of the staff had not been on the job at that time of day in a long, long time. However, my eyes (and attitude) adjusted before…

read more

Fixing what’s broken between journalism and PR

On Inside PR #173, my ‘-30-‘ comment, the short POV remarks we’re using to end the show, dealt with a few of the things we need to do to start fixing the pretty much broken relationship between journalism and PR. This is something that must be done. And I think it’s up to our industry to take the lead and try improve the way we interact with each other; build trust, credibility and respect on both sides. I think the same applies to bloggers and other influencers, as well. Part of the problem lies with the way our profession functions:…

read more

CPRS Toronto gets connected

As many of you know, I’m the president of CPRS Toronto and, if you’re in the city, I’d encourage you to attend our first fall professional development event. It’s a panel discussion on October 15 called ‘Get Connected: Building Virtual Relationships to Expand Communications’. It features three savvy social media strategists, Michael O’Connor Clarke, Eden Spodek and William Young, talking about how we can use social media tools to engage and connect with our communities online and in real life. I’ll be moderating the session. If you’re interested, here’s some information on the event. Hope to see you there.

read more

To tell or not to tell…

That seems to be the question these days. It follows on changes to the FTC’s rules requiring, among other things, that bloggers to disclose if they’ve received product samples for review. There’s been a lot of discussion on the subject online and in MSM including a good piece in the Globe and Mail. There was also a lively Twitter debate between Jeff Jarvis and Mark Glazer (thanks Mathew Ingram). And while the ruling doesn’t apply to Canada, the principles do. For the record, I am in favour of disclosure. I think it’s always easier to be up-front, honest and transparent.…

read more

How much is too much (social media, that is)?

That’s a question I was asked recently in my social media class. And it’s one that comes up a lot. With the proliferation of social networking tools, how much time should we/can we spend on various sites? I’d like to borrow my answer from a thoughtful post by Amber Naslund: ‘It depends’. Actually, I think you need to look at the question from two perspectives. The first has to do with the learning curve involved when you try to master anything new. And that can be fairly substantial including: – Discovery – Getting a handle on what a site is…

read more