Monthly Archives: December 2009

Social reading

This holiday, it feels like I’ve been treated to my fiction wish list with new books by two of my favourite authors, Kurt Vonnegut and Philip Roth. Roth’s is The Humbling, a short novel about acting and dying (literally); and … Continue reading

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The secret of comedy?

…Timing. Yes, that’s the punchline to an old joke but it’s also very true. And for a comic, material (content) is key – but equally important is its delivery (timing). In other words, is your message getting to the people … Continue reading

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Seasonal spam

If I can borrow a thought from Gertrude Stein, ‘a spam is a spam is a spam’. And I think it’s safe to say it’s something we all despise. This year, spam has turned seasonal with the proliferation of holiday … Continue reading

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Before marking

In early September, I wrote about the FDOC (first day of class) for my McMaster social media course. And now – 14 weeks later – we had our final session. And before I start marking (it feels like an arduous … Continue reading

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PR and sales – cut from the same cloth?

I think we are. And I say that with complete sincerity. (Pause for the sound of people throwing things.) I actually think our profession has a lot more in common with sales than with marketing. For the record, I grew … Continue reading

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Does PR need a new name?

When I started in PR, I worked in arts and entertainment and called myself a publicist. And I was proud of the title. Then I switched to the corporate agency side and became a PR consultant who practised media relations. … Continue reading

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