Monthly Archives: January 2010

Two Ps in a PodCamp (Toronto)

That’s people and programming. And at PodCamp Toronto 2010, the two are inextricably intertwined. For anyone who hasn’t been, the annual event takes place February 20 and 21 at Toronto’s Ryerson University. It’s an energy-filled, somewhat entropic, fun exchange of social media ideas, applications and conversation – a place where all the Twitter avatars you’ve gotten to know meet IRL. The eclectic line-up of sessions – with more being added every day – ranges from business and mobile case studies, to a walk through social media marketing ecosystem, tips on editing an interview as if it were music, death and…

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Blogging backlist

When I worked in publishing, new releases were very important, of course. But of almost equal importance was the backlist – those books that had already been published and had built awareness, an audience, a niche. If your title moved to the active backlist, you could say it took on a life of its own. It had staying power. Now that I’ve written a blog for three years – and many people have done it for longer than that – it struck me how little attention we pay to a blogger’s backlist – those entries that were posted last week,…

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How are you reading?

Normally, the question we’d ask is: what are you reading? As in content you’ll hopefully share. And, of course, that’s key. But with the recent announcement that Canada’s largest newspaper chain put itself in bankruptcy protection and with all the drasticĀ  changes to MSM in the past year or so, I wonder if media, and publishers in general, should also be asking the question: how. It’s common knowledge we’re in a state of print transition. And, while it’s certainly a different order of magnitude, it reminds me of the switch from professional typesetters to DIY typesetting on computers. There’s a…

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Getting started in social media – new McMaster business course

As most of you know, I taught a social media for PR course at McMaster University last fall. You can read about it here, here, here and here. And now, I’m happy to report that I’m teaching an accelerated business course on SM – also at McMaster. The after work sessions run March 4, 5, 11, 12, 6-9 p.m. and March 6, 9 AM – noon. This is a hands-on class geared to business people and entrepreneurs who are looking for practical advice on how to get started with various social media tools. Participants will learn how to set up…

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Moving day… (for the blog, that is)

Happy 2010! It’s hard to believe I’ve been working on my blog for three years now – and I hope you’ve enjoyed reading it and sharing your thoughts as much as I’ve enjoyed writing it. I’ve learned a lot in that time, met so many great people – both online and off – and look forward to continuing – but with a slight twist. One of the things I did during the holidays was pack my bags, set up a blog on WordPress, migrate my entries and comments and, painstakingly add in all the tags – one at a time.…

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