http://martinwaxman.com/2010/01/11/how-are-you-reading/ THOUGHTS AND IDEAS ON COMMUNICATIONS Fri, 03 Feb 2012 22:25:57 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://martinwaxman.com/2010/01/11/how-are-you-reading/#comment-351 Kiel J. Hume Mon, 01 Feb 2010 18:25:09 +0000 http://martinwaxman.com/?p=574#comment-351 You've made a great point here. While how we read is what's changing these days, you've nailed it by pointing out that people seem more excited to read now than they have in ages. The sad thing about the publishing industry is that it's been changing for a long time now and has focused on resistance rather than developing innovative new strategies for the future. They need to leverage their established place in people's reading habits and enter the new "how" of reading in a big way. You’ve made a great point here. While how we read is what’s changing these days, you’ve nailed it by pointing out that people seem more excited to read now than they have in ages.
The sad thing about the publishing industry is that it’s been changing for a long time now and has focused on resistance rather than developing innovative new strategies for the future. They need to leverage their established place in people’s reading habits and enter the new “how” of reading in a big way.

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