Mar 15, 2010
Most people would agree that the Groundswell is here in full force. And while many organizations embraced it, there is still some resistance – fear, perhaps – from companies afraid to leave their comfort zone and cede control. According to Charlene Li,...
Mar 13, 2010
Surprise, have a big reveal, be positive, know your audience. These are some of the tips presented in the SXSW panel: How to Create a Viral Video, featuring Margaret Gould Stewart from YouTube/Google, Damian Kulas from the band OK Go and Jason Wishnow from TED. The...
Mar 12, 2010
I feel like I’m on a pilgrimage of sorts, heading to SXSW for my first time. And, sitting at the airport waiting to board an early flight (having braved the March break crowd), I figured I’d test the mobile WordPress app I downloaded. It works fairly...
Mar 11, 2010
Every once in a while you read a book with such fresh ideas, clarity, crisp writing and aha moments that it literally jumps off the page. I recently had that experience with Here Comes Everybody by Clay Shirky. For anyone who hasn’t read the book, it’s an...
Mar 9, 2010
A hallmark of any profession is its body of knowledge, something we have been lacking in PR. That may change with the launch of a new publication, the Journal of Professional Communication (announced at the Canadian PR Leadership Summit). Edited by professors Alex...
