Monthly Archives: April 2010

Inside PR 2.01 – introducing your new hosts

This post was originally published on the Inside PR blog. Well, the torch has been passed and Inside PR’s two creators, Terry Fallis and Dave Jones have decided to hang up their Zoom recorders (well for this podcast, anyway).  I think that for all the listeners of Inside PR (including me), this signaled the end of an era. When Terry and Dave started in 2006, social media (and podcasting) was still quite new and many PR folks had yet to embrace it.  Their chemistry, wit, caustic humour and insights helped guide us along the way. Fast forward. Episode 101 featured…

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Is speed slowing down original thought?

I was recently thinking about some of the great 20th century authors and the volumes they created using a typewriter to bang out their prose (or maybe a pen…). Starting with a finite blank page, typing, x-ing things out, reading it over, scribbling edits by hand, retyping and repeating till they felt their stories were complete. It was a long, solitary and arduous journey. And it produced works of genius. And I wonder if the passion for immediacy in our web 2.0 world is running counter to that process.  I’m not saying we should hang onto the past. I am…

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There’s no business like PR business

OK, there is… there is… But the business part of running an agency is often considered second to the practice of PR.   It’s been said that communicators don’t understand the intricacies of business goals and this lack of knowledge has been one of the things that’s relegated the industry to a seat at the kid’s table (as opposed to the grown up table in the C-suite).  And perhaps this is reinforced in PR schools,  where the emphasis is on communications (of course) but few, if any, classes cover business. So where can we find the expertise we need to successfully…

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What’s next: J-schools offering a master’s degree in blogging?

That might be a good idea. According to a new study conducted by PR Newswire/Canada Newswire and PRWeek, 52 per cent of bloggers now view themselves as journalists. This is up from about 33 per cent in 2009. Another shift in the PR/media landscape.  And it opens the door to many questions. Consider the definition of journalism from The Free Dictionary: ‘1. The collecting, writing, editing, and presenting of news or news articles in newspapers and magazines and in radio and television broadcasts. 2. Material written for publication in a newspaper or magazine or for broadcast. 3. The style of…

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My.sxsw – a recap

Now that the tweets have settled and FourSquare’s down to a dull roar (i.e. most days you’ll find me checked into my office), I thought I’d recap my experiences at this year’s South by Southwest Interactive Festival. First the highlights: I guess I’m a Panel Nerd at heart. I go to conferences to listen to people I wouldn’t otherwise have the opportunity to hear, learn things and hopefully open my mind. Among the sessions that stood out for me were Christie Nicholson’s overview of the interface between human brains and computers. I wanted to try the EEG shower cap that…

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