Monthly Archives: August 2010

Back to Mac – social media for PR course starts September 11

Most of us learn about social media from the school of hard clicks. We Stumbleupon sites…download apps…subscribe to blogs…read and bookmark cases…tweet out links…test our ideas…and gain a working knowledge along the way. And now there are also academic courses if you’re looking to understand social media in a more formalized environment (plug alert). This fall on September 11 (not the greatest date to begin anything) and continuing for 14 Saturdays, I’ll be at McMaster University teaching a course in social media for PR.  It’s the second time I’m offering it. The class combines communications theory with practical instruction in…

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Ghosts of blogging future

On Inside PR #2.17, Gini Dietrich and I talked about ghost blogging, a subject that has been haunting the blogosphere for a long time.  Much has been written about the ethics surrounding it. It’s a debate about authorship and authority. If your name appears on a blog, you should be the person who writes it.  Of course there are exceptions, like clearly identified guest posts, but other than that, the ‘rules’ are pretty rigid. At the risk of unleashing the ire of ghost busters, I wonder if this approach has become too simplistic. Blogs have moved beyond digital journals to become an effective publishing format. Seth Godin’s recent…

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In praise of the iPad

I’ve never been a big fan of Apple products. I tried a Mac a year ago and discovered that maybe I’m not that intuitive. I use an iPod at the gym, but haven’t attempted the sophistication of playlists. I’m a shuffle kind of guy. I guess that’s my way of saying I never had iPad envy. Sure the device looks good, but I’d struggled with the iPhone’s keyboard and thought iPad would be more of the same. Besides I hate lining up for anything; it’s too much like those old images of Soviets waiting for hours for a roll of…

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Are you a social media addict?

I have a confession to make: I think I am. And I wonder if you may be one too.  Worried? Not sure where to turn? Do you want to know the signs? If so, please check out the guest post I did on the Spin Sucks blog.  Anonymity is guaranteed; no one will know you read it… And by the way, I hate to admit it, but  even though it’s a holiday in Ontario, I’m still online writing about it. Special thanks to @ginidietrich and @danielhindin for asking me. Let me know if you have any more symptoms to add…

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