The great candy cane conspiracy of 2011

The holidays are almost upon us and I don’t want to spoil them for you.  But there’s something I must share. Now I’m not into conspiracy theories (well, maybe a little), but has anyone noticed the shortage of candy canes? I’m not talking...

Stop counting feet, start counting shopping bags

Having grown up in retail, I've always been fascinated by stores, shopping centres, customer service… But there are times when I walk into a store, glance around and immediately walk out. Something just isn't right. Maybe it's a disconnect between...

Who are we? A defining moment for PR

Too often the PR profession is defined by what it’s not: as in …not advertising …not marketing …not (just) publicity. But it doesn’t address the most important issue: WHO WE ARE. We’ve all experienced it; many people don’t...