Three social media tips for PR managers

On Friday, the Canadian Council of Public Relations Firms presented a PR bootcamp with presentations and panels led by some of Toronto’s agency leaders. The sessions included talks on motivating and challenging staff, selling PR to senior management and pitching...

Publish or perish

That’s an expression from the hallowed halls of academe.  Young profs looking to secure a tenured position were expected to write and publish research in scholarly journals to build a profile and move ahead. How does this apply to PR?   More and more,...

C.C. stands for compelling content

There are some people like C.C. Chapman whose passion is infectious. Even when he disagrees with someone, he says it with a smile and in such a way that the other person feels like they’ve been treated with respect and not shot down. This week, C.C. was touring...

A few nuggets from the editor of the Harvard Business Review

At the recent Counselors Academy excomm meeting, I had the pleasure to take part in an intimate roundtable discussion with Karen Dillon, editor of the Harvard Business Review. Karen was smart (as you’d imagine), open, candid and offered some thought-provoking...

From the desk of Counselors Academy

This week I’m in New York for the Counselors Academy winter board – or excomm – meeting (that’s executive committee). I’ve said it many times, but Counselors is one the gems of the PR industry; where agency leaders get together and share...