Monthly Archives: March 2011

Inside PR 2.47: Facebook – I have a question

We no longer have to put up our hand when we have a question. Or shake it incessantly trying to get the teacher’s attention.  Now, Facebook is letting us post questions and get answers. That’s one of the things we talk about on this week’s edition of Inside PR.  

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Inside PR 2.46: Happy birthday, Twitter

Last weekend I found out some exciting news: Twitter and I share the same birthday-on-Twitter though I’m about a year younger :). OK, it’s within a couple of days… I remember when I first signed up and tried to explain it to the folks at my agency. I got a lot of blank stares and eye-rolls. Sometimes, when I talk about Twitter I still get that reaction.

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Is your agency sitting on the sidelines?

Something I’ve noticed in the the past year at various social media conferences/meetups I’ve been speaking at or attending: There isn’t the same rush of new information, high of learning or excitement of discovery as there was in the first few years.  

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So you wanna work in PR – 4th edition

Every year, two signs tell me spring is on its way: Tim Horton’s Roll Up The Rim To Win promo and the emails I get from students about to graduate and looking to break into PR. I try to acknowledge every note (though some fall through the cracks or end up in spam…sorry). I’ve written a few posts here, here and here highlighting things I’m looking for when I meet a new practitioner. In the past couple of weeks, I’ve had the opportunity to talk to students and I wanted to share my 2011 advice:

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Inside PR 2.45: way to much information

Are we oversharing? I think that’s a question all of us involved in social media should ask ourselves. And we need to serve up some honest, if cringeworthy answers. Am I guilty of that particular sin?  I can think of a few examples. Mostly I am cautious by nature; perhaps a result of my upbringing, as I mention in this post.

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The amplification of stupidity

By now many of you have heard about last week’s f-bomb deriding Detroit drivers in the errant Chrysler tweet. If you haven’t, here’s a good overview of the story from someone who inadvertently became part of it. Of course, this isn’t the first and won’t be the last time a dumb mistake is amplified on Twitter.  I think we can learn three things from it:

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Inside PR 2.44: Reunited at PCTO, part 2

It’s time for part two of our PodCamp Toronto ‘reunited’ shows featuring IPR creators Terry Fallis and Dave Jones joining Gini, Joe and me. Terry continues as host and looks back to April 2006 when IPR began and how he and Dave felt the need to act quickly in order to establish themselves among the many, many burgeoning Canadian PR podcasts.   He observes that five years later the big PR podcasting wave has yet to hit.  

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Bring back a little discretion

Growing up in the Midwest, discretion was part of my DNA. Yes, I’m Canadian but in many ways we were culturally similar to our American counterparts. So like a character in a Garrison Keillor novel, I was shy with feelings and kept many things to myself. My family and I did not share freely nor did we expect to hear all and sundry from others. We closed the drapes at night. I’m not saying this was the best way to behave. It’s just the way we were. And it meant I was often wondering about what, if anything, I could…

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Is it time to ban voicemail?

Every Friday morning I look forward to our BPK sessions… er, ‘bitchin and pitchin in the kitchen’. The entire Toronto office gets together over breakfast to talk about the past week, identify trends, share ideas, celebrate wins, commiserate when we need to and just try to get better at what we do. As often happens, we were chatting about the best way to reach out to journalists; in other words what can we do to help them and ensure they don’t consider us pests.  

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