By that I mean: is the term ‘content’ going the way of the term ‘solution’? You know, morphing from a perfectly fine word to one that’s meaningless and cliched.
I first started brooding about content after a recent meeting. The poor word was bandied about like a badminton birdie by tennis pros (groan). It was content this and content that, and leverage the content, and who’s going to repurpose the content, and what’s your content strategy for the repurposed content, and I’ll send you my content if you send me yours… By the end my head was spinning and content was turning into a shadow of its former self.Read More