Every fall I get the urge to return to school (lots of people do). And for the past two years I’ve been able to satisfy that need thanks to the social media course I’m teaching at McMaster University.
It’s starts again September 10 and offers PR and marketing students an opportunity to learn about, understand and try social media tools in an informative and (hopefully) fun environment. (more…)
I respectfully disagree.
When I think of an image, I imagine something impersonal, static, iconic – a Hollywood invention. It’s a manufactured likeness and not very authentic. I sure wouldn’t want to start a conversation with one. (more…)
In my recent post on why PR industry leadership should to take up the gauntlet to reinvent the profession, I reference the ‘grudging accepters’ of social media.
That’s one of five stages I use in presentations to humorously describe the journey to test, learn and understand social media. Some people breeze through, others take more time and still others get stuck along the way and never advance to GO (getting on-board).
Here are the stages: (more…)
This post was originally published on Inside PR 2.65.
We start this week with a question from a listener, LaBrandon Dates: How do you know when it’s time to search for a new job and can a person stay positive in a company with a negative or non team-oriented culture? (more…)