Monthly Archives: August 2011

School daze…social media class starts September 10

Every fall I get the urge to return to school (lots of people do). And for the past two years I’ve been able to satisfy that need thanks to the social media course I’m teaching at McMaster University. It’s starts … Continue reading

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From image to personality

There are many PR folks who believe we’re in the image business. I respectfully disagree. When I think of an image, I imagine something impersonal, static, iconic – a Hollywood invention. It’s a manufactured likeness and not very authentic. I sure … Continue reading

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Five stages of social media acceptance

In my recent post on why PR industry leadership should to take up the gauntlet to reinvent the profession, I reference the ‘grudging accepters’ of social media. That’s one of five stages I use in presentations to humorously describe the journey to … Continue reading

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Inside PR 2.65: To leave or not to leave… that is the question

This post was originally published on Inside PR 2.65. We start this week with a question from a listener, LaBrandon Dates: How do you know when it’s time to search for a new job and can a person stay positive in a … Continue reading

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