I have some news…

A little over a year ago, I co-founded energi PR. I was looking to start something new.  What I didn’t realize then was that my dream was to work pretty much exclusively in social media.

I wanted social to be the core.

So, after many sleepless nights and lots of deliberation, I’ve decided to make a change. A big one for me both professionally and personally.

I’m happy to announce that my partners, Esther and Carol, have bought my shares in energi PR.  They will continue to build the agency and and I will be stepping away.  This is a good business decision for all of us.  And I’m confident our clients and the agency are in great hands.

As for me, I’m going off and doing something I’ve wanted to do for a long time.

I’m starting a consultancy – Martin Waxman Communications – focusing on four social business areas: research and communications audits, communications strategy and planning, training and education and editorial content development.  This site will be the hub for that and my blog, which is now called myPALETTE. You’ll see the changes soon.

And, I’m equally thrilled to be joining my friends at Thornley Fallis as a Senior Counselor.

Thanks to social media, and podcasting in particular, I’ve gotten to know Joe Thornley and Terry Fallis really well. I admire what they’ve created and how they were and are on the forefront of the communications revolution we’re living in.

That’s what happens when you talk ideas with people week after week on Inside PR. I’ll be partnering with Joe and the TF team as a social media strategist and working on projects in Canada and the U.S.

Update: here’s a video interview Joe and I did at PRSA conference 2011 about the news.

I want to thank all my clients for their understanding and support and wish Carol, Esther and everyone at energi continued success.

I’ll keep on blogging (hopefully more regularly), tweeting, podcasting, and being my social self.  Look forward to connecting with you online and IRL.

Here’s to new beginnings!

About Martin Waxman


Martin Waxman is a digital, social media and communications strategist, content marketer, social media trainer and instructor and co-founder of three PR agencies. He blogs at myPALETTE and hosts the Inside PR podcast.

42 comments
madeleine matte
madeleine matte

Sounds like an exciting time ahead, Martin. Congrats!

giovanni rodriguez
giovanni rodriguez

Martin -- so sorry for the delay in commenting. This is a great decision, and I am so happy you've cemented a relationship with Joe Thornley. Will try to send work to you both.

David Magil
David Magil

I wish you continued success and satisfaction. I've admired your knowledge, insights and communications skills since I met you as you pursued your CPRS accreditation. Your interpersonal skills will serve you well as you unfold your universe. Whatever happened to your part-time career as a stand up comic? Best wishes.

Adam Dooley
Adam Dooley

Congrats Martin! Good luck with the new venture. I'd like to hear more about it.

Jess Huxman
Jess Huxman

Congratulations, Martin. Change is always very stimulating! Please keep us posted!

Eden Spodek
Eden Spodek

Congratulations, Martin! This sounds like a great opportunity for you. Just think how much easier it will be to record Inside PR.

ed lee
ed lee

fantastic news martin - congratulations on following your dreams and doing exactly what you want to do! the social media world needs more wise and experienced consultants to help guide its course.

i'm sure many people are envious that you could do this, and grateful you didn't choose the stand-up comedy path that i'm sure you were also considering!

ed

Gini Dietrich
Gini Dietrich

Even though I got to say it in person, I'll say it again...congratulations and I'm green with envy!

Dave Fleet
Dave Fleet

Congratulations Martin! Wishing you all the best in both of your new roles :)

Ian Ross
Ian Ross

That's great news. Glad to hear that you are following your passion!

Lisa Gerber
Lisa Gerber

VERY exciting!! Congratulations on your new adventure. :)

Jeff Davis
Jeff Davis

This Inside PR listener says congrats for making the move and I'm sure you'll be a success (again).

Diane Begin
Diane Begin

Welcome! I'm so excited to be working with my former co-chair once again! ;)

Dana Hughens
Dana Hughens

I admire you for following your dream and pursuing your passion, Martin! Congratulations. I'm also honored to get to work with you in planning the Counselors Academy conference and thankful for the time that allows us to spend together. If there is anything I can do for you as you start down this new and exciting path, please let me know. Cheers!

John Dinner
John Dinner

Martin, congratulations on this great news. Nothing like acting on your dreams! Am myself making the social media commitment on all this board governance related. Been working on my LinkedIn page, restarted my blog just today and am refreshing my website. Thanks for the encouragement to make the leap!

Guy Skipworth
Guy Skipworth

Martin, you are an inspiration to all those who have a dream, focus on that dream and make it happen.

You are joining two of the finest folks in the business.

Guy

Michael Herman
Michael Herman

Martin...sounds like an exciting time for you. I wish you the best and look forward to seeing your new efforts come to fruition.

Lauren Wolff
Lauren Wolff

Martin, that is definitely "some news." Congratulations on making this move. Oprah would be so proud you're living your true self.
Talk soon.
Lauren

Andy Donovan
Andy Donovan

My dear friend Martin - those many sleepless nights will be the best investment you ever made as when you pursue your passion you can only win. Looking back and "wondering if" is the hollowest feeling...and you have the talent, connections and drive to be successful in this next chapter leaving your former colleagues in good stead and offering your new ones an invaluable asset.

So here's to you and your lovely wife (as no one acts alone here without a rock steady support system) - three cheers and looking forward to congratulating you in person in the coming weeks ahead. Cheers! Andy

Sara Hamil
Sara Hamil

Martin, wow! This is such an exciting move. Our chats about social media definitely tell me that you're on the right track. Best of luck! I can't wait to hear all about what you're doing!

Naomi Broudo
Naomi Broudo

Hi Martin,
Wishing you great success in following your passion! I will be looking forward to hearing all about it through your blog!

Martin Waxman
Martin Waxman

Wow! Thanks so much for the kind outpouring of wishes! It made my day.

Sadra Kaffashian
Sadra Kaffashian

Congratulations! Good things must come to an end in order for better things to fall into place!
Change is always good! best of luck!

Mitch Joel - Twist Image
Mitch Joel - Twist Image

You're a good man, Charlie Brown... may you go from strength to strength (I know you will).

Alison G-J
Alison G-J

Amazing, Martin! Congratulations for listening to your gut and taking your talents forward in such a creative way. It's inspiring! ~ Alison

Jodi Echakowitz
Jodi Echakowitz

Congrats Martin! Sounds like an exciting new direction for you and great partnership with the team at Thornley Fallis.

As always, great seeing you last week at BlissDom Canada.

Jay Baer
Jay Baer

Congrats Martin! Really excited for you!

Parker
Parker

Congratulations, Martin!
It sounds like a great move for all involved. I look forward to hearing about how it goes.

Cheers,
-Parker

Maria Antonopoulos
Maria Antonopoulos

Martin- congratulations. So very happy for you. I'm looking forward to following your new adventures.

Victoria Procunier
Victoria Procunier

Congrats Martin! Best wishes on this new chapter of your life's adventure!

Lindsay Peterson Chisholm
Lindsay Peterson Chisholm

Sad that you are leaving us but so happy that you are pursuing your passion. Don't be a stranger!

Adina
Adina

Congratulations! I'm very happy for you :) Best of luck with your new venture.

Laurie Smith
Laurie Smith

Wow that is exciting news. Congratulations Martin!

Linda Andross
Linda Andross

Best of luck Martin! You will be amazing of course!

Linda

Shelley Pringle
Shelley Pringle

Congratulations, Martin. It sounds like a great move.

Ken Jacobs
Ken Jacobs

Mazel Tov, Martin. So great that you're pursuing your passions, and doing it both by yourself and with a great consultancy. The best of both worlds.

Kay West
Kay West

Congratulations! Such amazing changes are about to happen.

Trackbacks

  1. [...] also has posted about this move on [...]

  2. [...] been working on Inside PR with Martin Waxman and Joe Thornley for a couple of years now. Martin officially joined Thornley Fallis in October and then Joe and I began talking about what it would look like if we also worked [...]

  3. [...] fall at the PRSA International conference, Joe and I announced that I was going to be working with Thornley Fallis. I've always felt Joe was a forward-thinker. And I've known and respected Joe and Terry [...]

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