A little over a year ago, I co-founded energi PR. I was looking to start something new. What I didn’t realize then was that my dream was to work pretty much exclusively in social media.
I wanted social to be the core.
So, after many sleepless nights and lots of deliberation, I’ve decided to make a change. A big one for me both professionally and personally.
I’m happy to announce that my partners, Esther and Carol, have bought my shares in energi PR. They will continue to build the agency and and I will be stepping away. This is a good business decision for all of us. And I’m confident our clients and the agency are in great hands.
As for me, I’m going off and doing something I’ve wanted to do for a long time.
I’m starting a consultancy – Martin Waxman Communications – focusing on four social business areas: research and communications audits, communications strategy and planning, training and education and editorial content development. This site will be the hub for that and my blog, which is now called myPALETTE. You’ll see the changes soon.
And, I’m equally thrilled to be joining my friends at Thornley Fallis as a Senior Counselor.
Thanks to social media, and podcasting in particular, I’ve gotten to know Joe Thornley and Terry Fallis really well. I admire what they’ve created and how they were and are on the forefront of the communications revolution we’re living in.
That’s what happens when you talk ideas with people week after week on Inside PR. I’ll be partnering with Joe and the TF team as a social media strategist and working on projects in Canada and the U.S.
Update: here’s a video interview Joe and I did at PRSA conference 2011 about the news.
I want to thank all my clients for their understanding and support and wish Carol, Esther and everyone at energi continued success.
I’ll keep on blogging (hopefully more regularly), tweeting, podcasting, and being my social self. Look forward to connecting with you online and IRL.
Here’s to new beginnings!
Martin -- so sorry for the delay in commenting. This is a great decision, and I am so happy you've cemented a relationship with Joe Thornley. Will try to send work to you both.
I wish you continued success and satisfaction. I've admired your knowledge, insights and communications skills since I met you as you pursued your CPRS accreditation. Your interpersonal skills will serve you well as you unfold your universe. Whatever happened to your part-time career as a stand up comic? Best wishes.
Congratulations, Martin! This sounds like a great opportunity for you. Just think how much easier it will be to record Inside PR.
fantastic news martin - congratulations on following your dreams and doing exactly what you want to do! the social media world needs more wise and experienced consultants to help guide its course.
i'm sure many people are envious that you could do this, and grateful you didn't choose the stand-up comedy path that i'm sure you were also considering!
I admire you for following your dream and pursuing your passion, Martin! Congratulations. I'm also honored to get to work with you in planning the Counselors Academy conference and thankful for the time that allows us to spend together. If there is anything I can do for you as you start down this new and exciting path, please let me know. Cheers!
Martin, congratulations on this great news. Nothing like acting on your dreams! Am myself making the social media commitment on all this board governance related. Been working on my LinkedIn page, restarted my blog just today and am refreshing my website. Thanks for the encouragement to make the leap!
Martin, you are an inspiration to all those who have a dream, focus on that dream and make it happen.
You are joining two of the finest folks in the business.
Martin...sounds like an exciting time for you. I wish you the best and look forward to seeing your new efforts come to fruition.
Martin, that is definitely "some news." Congratulations on making this move. Oprah would be so proud you're living your true self.
My dear friend Martin - those many sleepless nights will be the best investment you ever made as when you pursue your passion you can only win. Looking back and "wondering if" is the hollowest feeling...and you have the talent, connections and drive to be successful in this next chapter leaving your former colleagues in good stead and offering your new ones an invaluable asset.
So here's to you and your lovely wife (as no one acts alone here without a rock steady support system) - three cheers and looking forward to congratulating you in person in the coming weeks ahead. Cheers! Andy
Martin, wow! This is such an exciting move. Our chats about social media definitely tell me that you're on the right track. Best of luck! I can't wait to hear all about what you're doing!
Wishing you great success in following your passion! I will be looking forward to hearing all about it through your blog!
Congratulations! Good things must come to an end in order for better things to fall into place!
Change is always good! best of luck!
Amazing, Martin! Congratulations for listening to your gut and taking your talents forward in such a creative way. It's inspiring! ~ Alison
Congrats Martin! Sounds like an exciting new direction for you and great partnership with the team at Thornley Fallis.
As always, great seeing you last week at BlissDom Canada.
It sounds like a great move for all involved. I look forward to hearing about how it goes.
Martin- congratulations. So very happy for you. I'm looking forward to following your new adventures.
Mazel Tov, Martin. So great that you're pursuing your passions, and doing it both by yourself and with a great consultancy. The best of both worlds.