Inside PR 2.81: On Google, Twitter and Marketing in the Round

This post was originally published on Inside PR 2.81.

On this week's podcast…

Listener comme​nts responding to our discussion on ‘mean girls in PR’… Thanks to Jessica Suter from The Change PR, Lizanor Barrera and our own producer, Kristine Simpson, who submitted an audio comment (and graciously edited it in). The consensus from everyone is there are a lot of good, honest and ethical women and men working in the profession (and yes, there are a few stinkers, too…). 

We officially announce Gini’s new book, Marketing in the Round, co-authored with Geoff Livingston. The publication date is May 2012, but it's available to pre-order on Amazon and other sites (just in time for the holidays).  It will be launched in Canada at Third Tuesday (Toronto, Ottawa, Calgary and Vancouver).  Congratulations, Gini! 


We move on to talk about some recent changes to Twitter and Google.

Joe sees the new features/updates as an example of how innovation is still occurring rapidly in social media; Twitter is looking more and more like a user friendly service.  Martin admits he still likes the platform because he feels at home there.

Joe is disappointed by the changes to Tweetdeck, because it has fewer features and will now carry only Twitter and none of his other social feeds. He’s going to revisit Hootsuite.

Gini mentions Market Me Suite as another alternative.

Martin says he’s been a Hootsuite user for a while and likes the functionality. He wishes they would let users customize column width in order to see more streams at a glance.

Google introduced Currents, a magazine reader (not yet available in Canada) and is integrating Gmail with the Google + platform.

Joe likes the quality of the interaction on Google+. He says you can describe Google+ as a place you go for ideas, Facebook, as a place to interact with friends and Twitter where you find out what’s going on. Within that model there’s lots of room for each platform to survive and thrive.

But what about LinkedIn?  Martin believes many LinkedIn features could be integrated into Google+ to make it a good business networking and information resource.

Joe feels too many people on LinkedIn are promoting themselves as they look for jobs; what’s missing is the culture of generosity.


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Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Kristine Simpson.

About Martin Waxman

Martin Waxman is a digital, social media and communications strategist, content marketer, social media trainer and instructor and co-founder of three PR agencies. He blogs at myPALETTE and hosts the Inside PR podcast.