Meet my new personal assistant

It's Google.  

Yep. The Internet behemoth is keeping track of little old me.  Not too shabby. You'd think I'd be happy to be chosen for such an honour.

But the thing is, I haven't been plucked from the crowd, it's more a case of not being able to opt out.

Like many of us, I'm a big Google user. I enjoy their products, how well they work and how integrated they are. Because of the company, I learned how to spell and almost understand algorithm. I'm also a fan of their minimalist design aesthetic.  

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So you wanna quit your job

I often get calls from people looking for work. And I’m happy to help. Over the past few years, I’ve written several posts on how to get a job in PR. You can find them, here, here, here and here.

But one thing that never comes up is the flip side – how to leave a job. That is, how to leave it decently without slamming a door on your way out.

I’ve been thinking about this for a while and now that I don’t have any employees I figured this is as good a time as ever to share my POV.

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Inside PR 84: Do you measure up?

This post was originally published on Inside PR 2.84.

This week, we feature another interview from the PRSA International Conference.  We talk to our good friend Shonali Burke, author of the Waxing Unlyrical blog, about PR and social media measurement, a subject all PR people should pay attention to because it demonstrates the value of our work and whether or not we’ve achieved our goals. 

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Are page likes becoming the new media impressions?

It seems that way to me.

This notion first struck me during my recent digital clean-up; unsubscribing, sorting through and deleting various Facebook page 'likes', generally making choices and trying not to focus on so many shiny things. (For anyone who listened to Inside PR 2.82, you'll know that was my 2012 social media resolution.)

Of course we understand that just because we 'like' a brand doesn't necessarily mean we like it.  In fact, it could be just the opposite. Say I've been on the receiving end of really bad customer service, I could like a page because at that moment I actually hate the company but liking is the only way I'll be allowed to have my public rant. 

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Blog turns five…Where did the time go?

I find it hard to believe, but next week is the fifth anniversary of my blog.  Over the past 369 posts (chapters?), I've gone from being a neophyte on Blogger to a WordPress pro with a site hosted on my own domain.  I've imported and exported, uploaded, commented and moderated and eventually added visuals after eschewing them at first because I felt this blog would be about writing alone and didn't need 'pictures'. As some of you know I used to feel the same about standup comedy and realize the importance of combining words and delivery in order to get your story across. 

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