Monthly Archives: May 2012

Adding social to the capital

As someone who likes words and puns (and especially puns), the Social Capital ConferenceĀ is a name that resonates for me on so many levels. But it isn’t the name that makes a conference. It’s the programming and people behind it. And what makes Social Capital unique is that it combines both traditional and unconference-style sessions in a one-day event in Ottawa on July 21. The schedule’s currently being finalized but topics will range from understanding the latest tools, personal branding, online community building and social media in the workplace.

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Degrees of MESH: the conference as education

MESH conference in Toronto is all about ideas. Big ideas about social networks –  where we are and where we're heading. Questions too. The organizers present some of the world's leading thinkers and innovators who, over two days, share insights and challenge the audience to look at our connected world from a fresh perspective.  It's a bit like going back to university – in a good way. This year was no exception. Here's a summary of my favourite sessions and some of the things I learned. 

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Arment Dietrich and Thornley Fallis – a social story

And it all began with a 50 watt podcast…  When Gini Dietrich, Joe Thornley and I took over the reins of Inside PR, who knew it would be the start of a new vision for PR, communications and social media and an exciting partnership to boot?  You may have already seen the announcement on the TFC website, Gini's blog and Joe's blog that Arment Dietrich is partnering with TFC to serve clients in the US, Canada and the UK. Exciting news for all of us. 

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But I wanna tell you…a plea for segues

If I can borrow Rodney Dangerfield's signature line, 'segues don't get no respect'. For anyone unfamiliar with them, segues are those bridges-between-thoughts that get us from one idea to another. And carry us across and through different parts of a story. Listen to any decent comic's routine and you'll hear how effortlessly they're interwoven into the act. Unfortunately, too many communications people ignore segues when they're preparing a presentation.  They flip from slide to slide as if each was a separate item on a shopping list. 

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Inside PR: 2.97: Jazzing it up NOLA style with Counselors Academy

This post was originally published on Inside PR 2.97. Live from New Orleans… well live to tape – Gini, Joe and I are together at PRSA Counselors Academy’s annual conference for agency owners/leaders (and we all had our parts to play…). The theme is ‘Jazz Up Your Agency: Stylings from the Best in the Biz’ and we thought we’d recap our first day and a half. 

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We’re all in showbiz

I've been thinking about this for a while…In social media, we're all in showbiz.   We have our stage, whether blogs, video or other networks. Our shtick, that is who we are, how we present ourselves and what we choose to do and say. And our audience (for better or worse). We're out here singing our hearts out (or in my case playing recorder :)) – in the hopes that someone will listen and connect.  Our interactions are public. And the accolades and (savage) critics are always lurking in the wings. 

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Sharypic: a real time online photo carousel at Counselors Academy

I first learned about Sharypic at the PRSA Digital Impact Conference, when Matthias Lufkens mentioned he used it a photo sharing platform at the World Economic Forum in Davos. It's a new site and few people in the room had tried it. Joe Thornley set up a DI stream and we saw how well it aggregated Twitter and Instagram photos. Now it's a month later and I'm in New Orleans for the start of Counselors Academy, the annual conference for PR agency owners/leaders. And we're testing Sharypic to visually capture our event with a live photo wall at the main sessions. 

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Irrelevance could be just around the corner

A friend of mine recently commented that he still doesn't get Twitter.   I understand how he feels because I was there…many of us were when we started. And from trial and error and all the hours spent, we start to see the value – or don't. But the flood of negative responses surprised me because you could see they were from people who'd based their opinions on things they'd heard or read. Not from a personal experience with the site.

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