Now it's a month later and I'm in New Orleans for the start of Counselors Academy, the annual conference for PR agency owners/leaders. And we're testing Sharypic to visually capture our event with a live photo wall at the main sessions.
According to Francois-Joseph Grimault, the site's creator, Sharypic gathers and displays photos in real time enabling participants to share their experiences and providing a visual archive. You can upload via the iPhone app, from Twitter using a pre-set hashtag or from the dedicated email address you get when you set up an event.
It's designed for public gatherings like conferences, trade shows and music concerts or private events like weddings or other celebrations; anywhere you have a group of people taking pictures. Sharypic is a virtual photo album with good potential for marketing initiatives like engaging brand ambassadors and awareness building.
Right now Sharypic is still in beta. The company recently added the ability to customize your profile and new features are coming online every few weeks. In the future you can expect to have the ability to share links from Facebook and social sites. There will also be a premium version.
If you want to preview how we're using it at Counselors, check out the #CAPRSA stream.
What do you think of Sharypic's concept? What marketing potential do you see? Do you have any suggestions for additional features on the site?