A version of this post was originally published on Inside PR 3.00.
It's hard to believe, but this week we celebrated the 300th episode of Inside PR and what a ride it's been. I've done about 200 shows now and I had no idea when I started how much I'd enjoy podcasting. We're looking ahead to the next year and would love to hear what you'd like us to talk about.
And…I especially want thank Terry Fallis and Dave Jones for coming up with the idea, doing such an outstanding job hosting the show and building an audience and inviting me to be one of the guest hosts way back when.
It’s too by the book.
I mean if what I witnessed last week is any indication, the ad industry is more reluctant than ever to adapt to the new communications landscape. Maybe more so than PR, which has plenty of issues of its own.
I was slightly out of my element to be seated around a board table with senior ad creatives and suits – the leaders! – talking about one of Canada's successful college ad programs and how it could reposition itself and update its offerings. Aside from me, there was only one other PR person in the room.
How do you approach to social media?
Some people gracefully dive in and make it look so easy. Others might try a running jump, though hopefully they're careful not to land on anyone. You could wade in, slowly, one step at a time till you acclimatize. Or perhaps you're the kind of person who just splashes everyone in the face because you're looking for a reaction.
Forgive the metaphor. It's hard to resist because I'm an Aquarius and also because the weather these days has been unseasonably sunny.
Many of you know I'm from Winnipeg and my parents were in the retail fabric business. It was something my Dad started when he married my Mom and moved out west. My Dad wasn't formally educated but he was a smart and sociable guy who had two priorities: family and the business. And the two were inextricably intertwined.
Anyone who's grown up in retail knows that owning a store is like having another sibling – one that requires constant nurturing and attention and is talked about day and night. I had the added complication of sharing a birthday with the store, but that's another story.
So today, on Father's Day, I've been thinking about my Dad and remembering some of the business lessons he taught me:
Well, another season of Mad Men has ended. And who knows how long it’s going to be before the next one begins?
While many things have changed since the days when Sterling Cooper Draper Pryce was a force to be reckoned with, each season offers me more insights into the intricacies of agency life (and also subliminally makes me want to drink and smoke at work, but that’s another story).
Here are this season’s lessons. Warning, if you haven’t watched it, there may be some plot spoilers ahead: