Jul 20, 2012
I think everything can. Which isn't to say that if you take a creative writing class you'll end up being the next Kurt Vonnegut, but you will improve your style, tone and voice. We can all benefit from learning theory, tips and tecnniques. I wrote a guest post...
Jul 3, 2012
For many years, marketers and communicators segmented projects into campaigns. Contests, sweepstakes, promotions, sampling events – initiatives with a distinct beginning, middle and end. That's how we organized the world for our clients and they were on...
