Monthly Archives: July 2012

Can social media be taught?

I think everything can. Which isn't to say that if you take a creative writing class you'll end up being the next Kurt Vonnegut, but you will improve your style, tone and voice. We can all benefit from learning theory, … Continue reading

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Should campaigns move from centre stage to a supporting role?

For many years, marketers and communicators segmented projects into campaigns. Contests, sweepstakes, promotions, sampling events – initiatives with a distinct beginning, middle and end. That's how we organized the world for our clients and they were on board with this … Continue reading

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