Introducing my 2012 social media class

One of the things I like best about the social media class I teach is seeing the students create their blogs and bring them to life. Each person chooses a subject they’re passionate about and presents it from a personal point of view. Now that we’re well...

Social Media Barometer meets NCPRSA

This year, I’ve been taking my Social Media Barometer talk on the road, sharing my perspective on some of the trends and pressure points facing PR/marketing and offering a forecast on how to put things into a context that makes sense for communicators. Some of...

Chirp Guide: a ‘TV listing’ for live-tweeting events

With all the chats, hashtags and events being shared in real time, it’s more challenging than ever to wade through the streams and discover topics of interest. Enter Chirp Guide, a new platform still in beta, founded by Rob Schutz. Chirp Guide is community-based...

My content sweet tooth

I always like guest posting on SpinSucks. To me it’s like the Vanity Fair of marketing blogs – sharp, timely, stylish and all filtered through a highly creative mind. So my blog would be running on November 1 and it struck me that the post-Halloween candy...