Inbound or outbound PR

I’ve been thinking about this a lot lately. Because PR, and specifically media relations/publicity, seems perched on the edge of the inbound-outbound marketing fence. Neither on one side nor the other. And that’s a challenge for the industry trying to find...

Social studies at PodCamp Toronto

PodCamp Toronto, the city’s annual social media unconference extraordinaire, happened on the weekend. This year, Eden Spodek, Marcus Daniels, Diane Begin, Cyrus Mavalwala and I took part in a panel called Social Media Goes to College, about the state of social...

Are we outsourcing our memory?

And is that a bad thing? It is if it diminishes the quality of our relationships. And it feels like we may be heading in that direction. Let me explain what I mean. It wasn’t that long ago when I knew tons of phone numbers. And that helped me in my job as a...

My birthday Klout bump

Remember when you were a kid and it was your birthday and you’d get the bumps?  Well, that happened to me this year too. Except virtually. It was my birthday earlier in the week and I got a little present from Klout – my score increased from 66 to 68. I...

Are you socially insecure, part two

Last week I wrote about online security and how important it is to change passwords in order to safeguard your accounts and privacy. Now I want to talk about that other type of insecurity – the psychological kind. As individuals who are otherwise perfectly well...