Oct 29, 2013
That’s a bit of a trick question. Because, in a marcomm world that’s moving/changing as quickly as ours, the push is for innovation and coming up with the next big thing – fast. Creating a disruptive idea that alters and improves the way we act/react. To do that...
Oct 25, 2013
It’s time for PR to get off the publicity treadmill for a few minutes, take a breath and re-imagine who we want to be. I’ve thought about this a lot and, as I said in my last post, it’s not about abandoning our heritage but blending publicity with...
Oct 21, 2013
Startups are a lot like artists. They begin with a gem of an idea and the passion to bring it to life. Then they work on it, watch it grow and often take on a life of its own. Another thing they have in common is an abundance of great material for stories. So what can...
