It’s time for millennials to teach boomers a thing or five

It’s time for millennials to teach boomers a thing or five

I was talking to a neighbour not too long ago. She’s a first or second year lawyer with a big corporate firm. She asked me what I did and when I told her, said she doesn’t use social media at all – not even LinkedIn. I tried to explain the benefits...
Moving PR from talkers to makers

Moving PR from talkers to makers

Imagine a cigar-chomping, loutish, middle-aged guy, a loudmouth big-time operator who considers himself an expert in whatever subject is being discussed. That’s what’s you’d call a real macher – an old Yiddish expression that, literally...
Why I’ve checked out of Foursquare

Why I’ve checked out of Foursquare

Last winter, I developed a case of Foursquare fatigue. It’s not because I lost the Mayorship of the Annex, where I live. (I have to say for a few months, it was a tightly contested race.) And it’s not even because the whole concept of Mayor in Toronto has been tainted...
Your Klout bump is not a measure of your influence

Your Klout bump is not a measure of your influence

It started on my last birthday. I’d received all sorts of friendly greetings and good wishes on Facebook – thank you for that! – and I spent time chatting back. Then a day or so later, for no apparent reason, I noticed my Klout score had gone up....
Does your business need digital and social media training?

Does your business need digital and social media training?

When you think about it, social media is still a relatively new way to connect with people, yet it’s been widely adopted by individuals and brands. (Of course, Tom Standage contends it’s 2,000 years old, but that’s the process, not the channels.) Most of us have had...