I know that earlier in the year, I wrote a post offering my list of why I’m tired of lists. And I do think we tend to overdo them.
I was fortunate to attend Mark Ragan’s Content Marketing Boot Camp in Toronto – thanks for the invitation, Mark – and one of the things he said was: Listicles work. (Though the word almost looks obscene.)
Mark’s a high-energy, entertaining presenter. He tells funny, informative stories and works the room like a seasoned comic.
And we’re on the same page – er post – about many of the best ways to practice new PR.
So, in that spirit, I thought I’d offer five other ideas from Mark’s session that stood out for me:
- Content should be emotional in whatever medium you use. Mark says that corporate communicators have had a license to bore people for more than 20 years and we have to change that. Become better storytellers by thinking about your audience first.
- Create a news desk mentality in your organization. Rather than those dull process meetings, communications should adopt a more journalistic approach by conducting story meetings, assigning posts and distributing them to your community. With fewer and fewer people to pitch stories to, why not do it yourself?
- Bring internal and external stories together when you create content. As Gini Dietrich says, break down those silos and especially the one between inside and outside communicators.
- Embrace criticism. Organizations should consider feedback a gift because it lets them look at their business from the perspective of a customer or community member and get honest comments they might not otherwise hear.
- All of life is a good lead. A 21st century social media variation on ‘all the world’s a stage’. So pay attention to the world around you. You never know when you’re going to stumble onto an amazing or just a plain good story you’ll want to share.
What do you think about Mark’s approach and what would you add?
And now, if you’ll excuse me, I have three or four more lists to create – including an important one for groceries.