Digital Strategy certificate celebrates first birthday with addition of hybrid course

Last January, we held the first session of the first course in a new Digital Strategy and Communications Management Certificate being offered by University of Toronto’s School of Continuing Studies.

And standing there in front of the packed Foundations class, I was excited and a bit surprised we’d pulled it all together in less than six months.

That’s due in large part to U of T’s openness and commitment to developing an interactive curriculum that would continue to be adapted in near real-time. And it’s also a testament to the talents of the other instructors including Eden Spodek, Diane Begin, Cyrus Mavalwala and Marcus Daniels, who helped create the insightful material for the courses.

Throughout 2013, we brought on a new class in each semester. So in the Spring term we taught Foundations and Social on the Inside. In the fall, we had two Foundations classes, Social on the Inside and the third course, Advanced Practices in Digital Reputation Management.

We also started the #digitaledu hashtag on Twitter and a LinkedIn group that extends the in-class discussions and has become our unofficial alumni home. And the first cohort of grads has completed the requirements and will soon receive their Certificates – including several who are now working in digital communications and say the courses helped prepare and position them for their new positions.

What’s on the horizon?
2014 is going to be the year where we offer the program in class and in a hybrid/online setting. Beginning in January, I’ll be teaching a section of the Foundations course that features three full-day Saturday sessions integrated with online learning for the rest of the term.

We’ll be rolling out the other online/hybrid offerings later the year.

And now, before I have to get back to marking, I’d like to thank and congratulate all the students who enrolled, participated, asked tough questions and helped us evolve.

And if you’re considering the program for the Winter term, you may want to sign up before the holidays as most of the classes are close to full.

See you in class!

About Martin Waxman

Martin Waxman is a digital, social media and communications strategist, content marketer, social media trainer and instructor and co-founder of three PR agencies. He blogs at myPALETTE and hosts the Inside PR podcast.


"toward"...of course I meant "forward" ....Thank goodness I'm not getting graded for that :-)


This is an excellent course. As one who has just completed the Foundations class, I highly recommend it. I look  toward to continuing  with the "Social on the Inside" in January 2014.

martinwaxman moderator

@Digital_DRK Ha! Thanks Darryl. I enjoyed getting to know you and appreciate all your contributions! All the best with the rest of the courses. I'll be interested to hear what you think.