In praise of bad ideas, not bad judgment

In praise of bad ideas, not bad judgment

We’ve all heard the expression: there are no bad ideas. And you know something? That is just. not. true. There are some awful ideas out there. Real stinkers. But many times absolutely ridiculous-sounding, bottom of the barrel sludge can become the creative equivalent...
Content marketing: how to unlock creative ideas

Content marketing: how to unlock creative ideas

After I graduated from university my first real job was playing the role of junior copywriter at Canada’s largest ad agency. I had an office, clients – even a secretary to type memos and schedule appointments. I was in the company of Mad Men…almost. The...
Content pollution: it’s time to de-clutter de content

Content pollution: it’s time to de-clutter de content

“If you visit American brand, you will find it very grand, just two things of which you must beware – don’t click the content, you don’t want to share…” Anyone who remembers Tom Lehrer’s iconic and hilarious social satire, Pollution, will know those...