On an American Airlines flight from NYC, the pilot gave a quick update on the conditions in Toronto: ‘Sunny skies,’ he said. ‘The current temperature is 61 degrees Fahrenheit. That’s about 16 degrees Canadian.’
Yes, the weather is so much colder in the land of ice and snow that we have to create an eponymous system to measure it.
About Martin Waxman
Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.
