Do you want to know what it’s like to be at a press conference nowadays? Have a gander at Robert Scoble’s point of view.

It’s no longer about a company waiting for rapt attention or PR vying for control. It’s a new scenario with multiple conversations, photo and video uploads, MSM, micro-blogging… and of course the message from the riser, all happening simultaneously, in real time.

It’s stopped being a one-journalist-one-story type of show. Now, it’s full-out, fulltime social media scrum.

An energy overload. Kind of exciting, when you start to think about it.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.