Air Canada sent an email promoting their Canada East-West flight passes that piqued my interest. So I checked out the Eastern and Western offers and was proud to see that Manitoba (my home province) was included in both.

However, my glee was short-lived. When I tried the East-West flight pass, Manitoba had mysteriously dropped off the map (leaving only a shadow of its former self). In a related note, the Maritimes were dropped from that offer, too.

So what gives? Is Air Canada trying to say something about which provinces are wanted on the voyage and which are not?

I’d say it’s yet another example of our national airline not thinking about the consumer and missing the mark.

Brace yourself, if you want to see this in action, you have to go through a typical AC maze-like experience. You need to click here, scroll down to the site map, scroll all the way down there to search, type in flight pass, click on the first hit, then click on North America Pass. Typical AC, you can’t get there from here syndrome… (It was easier to click in the email link.)

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.