This year #CAPRSA is being held in Austin, Texas June 9 to 13, and in addition to the programming and people, it’s a chance to experience Austin without all the hullabaloo of SXSW.
My good friend Dana Hughens, who was last year’s co-chair, steps into the CEO role – that’s Chair Extra-Ordinaire – and, along with the team of volunteers, has assembled a W.E.I.R.D.* and wonderful line-up of content that’s bound to be thought-provoking, creative and fun. (more…)
The biggest example of course, is the ill-fated Time-Warner/AOL merger. In its day, it was considered to be ‘transformative’ and a sign of the future. But as we all know, it didn’t pan out as planned. Maybe the deal was badly conceived or it just too far ahead of the game or both.
There’s not a lot of news this week, but our theme centres on convergence: (more…)
I don’t know if you caught the most recent Mad Men episode (and if you didn’t, this isn’t a plot spoiler), but for a show about the ad biz, it ended with Peggy typing and saying the words, ‘for immediate release’.
Cryptic? Not so much. But when you do watch it, you’ll get a glimpse of the value Don and Co put on PR.
Last week, I wrote a guest post for Spin Sucks on what Mad Men can teach us about becoming the ad (or PR) agency of the future.
Here’s this week’s recap:
The news in Canada is not only that Twitter’s setting up shop, it’s that it has appointed, Kirstine Stewart, VP of programming at CBC TV, as the country’s first Managing Director. Ms. Stewart has a long and successful broadcast history. Now she’s going from 22 minutes to 140 characters and six seconds. It will be interesting to see what she brings to Twitter from a content POV. And in a semi-related story ‘live from the Internet’, Yahoo inked an exclusive deal to license SNL’s 38 year archive. (more…)
Here’s a recap of what’s new:
Yesterday the AP Twitter account was hacked and sent out a false tweet about the U.S. President being hurt. This led to a stock market tumble and then a quick recovery when the story was proved false. It highlights the need for all of us to filter and verify content before we spread it. That may slow us down a bit, but it’s worth it. The latest hacking led to speculation that Twitter will soon launch a two-step authentication process to make its site a bit more secure. (more…)