Multimedia Storytelling ebook by Martin Waxman Being in PR means you’re a good writer – or should be. But imagine how much more memorable your stories would be if you were as comfortable with video, audio, images and design as you are with words?

A Roadmap for Multimedia Storytelling, the ebook I wrote for Cision, offers ideas, tips and advice from creative thought-leaders on how to use multimedia simply and effectively and move beyond our textually active selves.

Marketing Magazine Columns

I write a monthly column on trends and changes in social media and PR for Marketing Magazine. Here are my most recent posts:

The Bigger Meaning of Small Data
On serendipity and the aha moments that spark creative thinking

2015 is Almost Over: What Have You Learned?
Recapping the year’s trends and highlights

A Trip Down Millennial Lane
Gazing at the media landscape through a younger lens

Why Your Brand Video Would Never Make it at TIFF
A few things brands brands can learn from indie filmmakers

Click here to read past columns.


Humorous stories about growing up Jewish in Winnipeg's south endSatire of life in a shopping mall