Social Media Marketing for Small Business – Lynda.com
If you’re a small business owner, you can’t afford not to be active on social media. Having a Facebook, Instagram, Twitter or LinkedIn account keeps you tuned into your customer’s needs and helps drive traffic to your website or brick-and-mortar store.
In Social Media Marketing for Small Business, a video tutorial I developed for Lynda.com, you’ll learn strategies and tips on how to be successful at social media marketing with limited resources and staff.
Multimedia Storytelling eBook
A Roadmap for Multimedia Storytelling, the ebook I wrote for Cision, offers ideas, tips and advice from creative thought-leaders on how to use multimedia simply and effectively and move beyond our textually active selves.
Marketing Magazine Columns
I write a monthly column on trends and changes in social media and PR for Marketing Magazine. Here are my most recent posts:
Small Businesses Shouldn’t Be Intimidated by Social Media
Social media management lessons I learned from my Dad’s brick and mortar fabric and drapery store
How to Fit More Learning into an Overstuffed Brain
Overwhelmed by social media? Here are tips on how to keep your mind open and continue learning
If Your Content Had a Calling Card
How publishing has moved from hub and spoke to a distributed model
Why It’s Nearly Impossible to Be Creative at Work
Why mundane work tasks often impede the creative mind
Live From North York – It’s Every Night
Exploring the connection between livestream video and cable access TV
Click here to read past columns.