Social Media Marketing for Small Business – Lynda.com

Social Media Marketing for Small BusinessIf you’re a small business owner, you can’t afford not to be active on social media. Having a Facebook, Instagram, Twitter or LinkedIn account keeps you tuned into your customer’s needs and helps drive traffic to your website or brick-and-mortar store.

In Social Media Marketing for Small Business, a video tutorial I developed for Lynda.com, you’ll learn strategies and tips on how to be successful at social media marketing with limited resources and staff.

Multimedia Storytelling eBook

Multimedia Storytelling ebook by Martin Waxman Being in PR means you’re a good writer – or should be. But imagine how much more memorable your stories would be if you were as comfortable with video, audio, images and design as you are with words?

A Roadmap for Multimedia Storytelling, the ebook I wrote for Cision, offers ideas, tips and advice from creative thought-leaders on how to use multimedia simply and effectively and move beyond our textually active selves.

Marketing Magazine Columns

I write a monthly column on trends and changes in social media and PR for Marketing Magazine. Here are my most recent posts:

Small Businesses Shouldn’t Be Intimidated by Social Media
Social media management lessons I learned from my Dad’s brick and mortar fabric and drapery store

How to Fit More Learning into an Overstuffed Brain
Overwhelmed by social media? Here are tips on how to keep your mind open and continue learning

If Your Content Had a Calling Card
How publishing has moved from hub and spoke to a distributed model

Why It’s Nearly Impossible to Be Creative at Work
Why mundane work tasks often impede the creative mind

Live From North York – It’s Every Night
Exploring the connection between livestream video and cable access TV

Click here to read past columns.


Humorous stories about growing up Jewish in Winnipeg's south endSatire of life in a shopping mall