Five things I learned in 2015

Five things I learned in 2015

I’ve always been a major consumer of content. Like most PR pros, I’m a media junkie, that is, passionate about news. I used to start my days poring over five papers, listening to radio and watching TV. In recent years, that’s been turned into more of...
PR by the micro-moment – moment 2

PR by the micro-moment – moment 2

Not too long ago, I had the pleasure of attending a Google-sponsored breakfast on micro-moments – those ‘I want to know/go/do/buy’ impulses we all experience when we have a question and impulsively reach for our smartphones to find what we’re looking for. For many of...
PR by the micro-moment – moment 1

PR by the micro-moment – moment 1

Does this sound familiar? You’re reading, working, talking to a colleague or friend, sitting in a restaurant, waiting for a bus. All of a sudden you’re seized by an overwhelming impulse to find something out. NOW! You’re having a micro-moment. Maybe...
Stop making dumb mistakes on Twitter

Stop making dumb mistakes on Twitter

One thing I like best about Twitter is the serendipity of the stream. Just dip in and if you’re following the right people, you never know what you’ll find. Of course along with the good comes the seemingly endless gaffes, missteps and just plain public...
Moving from media relations to a more Social PR

Moving from media relations to a more Social PR

I’ve always thought of PR as inherently social. When I started in the business as an entertainment publicist, I spent my days on the phone with one media person or the other, trying to encourage them to come to a screening or show and write about my client. It...
Pray, don’t prey and pay for play – PR tips for 2015

Pray, don’t prey and pay for play – PR tips for 2015

We’re halfway through the first month of 2015 and no doubt many of us have already abandoned our resolutions. Despite the best intentions, old habits get in the way.  Sure, we tried to wipe the slate clean, but like an overused whiteboard, the shadows of some...