ARTICLES AND INTERVIEWS
One On One With Martin Waxman
Here is the second in my One on One series, during this interview I had a chance to chat with Martin Waxman.
By Dave Forde
Passport to World Citizenry
Social media is blurring national borders and exerting pressure on the scope of communications mandates. Martin Waxman considers how PR practitioners should respond.
By Martin Waxman
IPRA – Passport to World Citizenry
Social media is blurring national borders and exerting pressure on the scope of communications mandates.
By Martin Waxman
CPRS article – What’s in a Name
The story of an agency re-branding.
By Martin Waxman
Martin Waxman in PR Canada
By Roxanne Cramer
CPRS – On the Road to Accreditation
By Martin Waxman
myPALETTE:- Is PR going through the social media motions? February 18, 2012I recently wrote a piece for PR News Online about why it still feels PR agencies are missing the social media boat. There's talk-sure, but not enough action (i.e. participation). Too many PR agencies are doing social media the way ad agencies do PR. Of course, I'm generalizing when I say this. But I've been in lots of meetings where ad […]
- Social Media Week TO February 13, 2012Today Toronto and other many other cities around the world go social with the beginning of Social Media Week. There are many great events to choose from and I thought I'd highlight a few I'll be participating in: Business Wire Social Media Webcast 2012 (February 14) – I'll be moderating a panel including journalists Matt Hartley and Sean Past […]
- The Minority Report is here February 12, 2012Today's my birthday – I share it with Lincoln and Darwin. But I'm not writing for greetings (though they're always welcome ). I'm posting because of the surprise good wishes I received from someone I don't know, but do see all the time. Google. I'm a big fan of the company, though not thrilled with […]