GUEST POSTS & WRITING

Social Media Content and Halloween Candy – Don’t Gorge on Either
Why the abundance of Halloween candy is a lot like the abundance of material we face in content marketing.
By Martin Waxman

Out of the Frying Pan…Into a Communications Pressure Cooker
A preview of my Social Media Barometer presentation, which examines recent trends and pressure points in the social and digital communications space.
by Martin Waxman

Gaining a Formal Social Media Education in a DIY World
Taking a more formalized approach to learn how to work in social media.
By Martin Waxman

Do You Dive, Jump, Wade or Splash into Social Media?
Four personality types and their approach to social networks.
By Martin Waxman

Boxing Day – No Rest for the Social
Being all shopped out after the holidays can offer some helpful social media lessons.
By Martin Waxman

My Wake Up Call
How social and digital media has reenergized at least one PR professional.
By Martin Waxman

Addicted to Social Media
My name is Martin Waxman and yes, I am a social media addict.
By Martin Waxman

One On One With Martin Waxman 
Here is the second in my One on One series, during this interview I had a chance to chat with Martin Waxman.
By Dave Forde

Passport to World Citizenry
Social media is blurring national borders and exerting pressure on the scope of communications mandates. Martin Waxman considers how PR practitioners should respond.
By Martin Waxman

IPRA – Passport to World Citizenry
Social media is blurring national borders and exerting pressure on the scope of communications mandates.
By Martin Waxman

CPRS article – What’s in a Name
The story of an agency re-branding.
By Martin Waxman

Martin Waxman in PR Canada
By Roxanne Cramer

CPRS – On the Road to Accreditation
By Martin Waxman