TRAINING
Social and digital media enables your whole organization to become ambassadors and build relationships on your behalf. And once you have a strategy and plan, you need to ensure your staff is properly trained both in the tools and policies to make your organization transparent, credible and trustworthy. We design training modules for all levels from beginner to mid-level to advanced. We demonstrate how social business is simply good business.
Our programs can be one to two-hour presentations, more intensive half and full-day sessions, or custom-tailored courses that can be rolled out over a longer period of time and combine in-person workshops, online resources and quarterly updates.
Topics include:
Social media 101: A strategic overview of digital marketing and communications and tips on how to effectively harness the platforms and tools.
Intermediate social and digital media: Customized to your industry, this session builds on the introductory module and examines current best practices and relevant case studies that you can apply to your business.
Social media for the C-Suite: For senior leaders and managers, a high-level view of the digital and social landscape and what the changes mean to the way you engage customers.
Social media barometer: Beyond Pinterest and the Facebook IPO, what are the emerging trends and issues marketers need to understand? This interactive session offers a weather report on the current social landscape and the prevailing winds of change and a forecast for brands and professionals.
We’re all in showbiz: We live in a visual world. This session demonstrates how to integrate production and publishing techniques to add creativity and sizzle to your digital and social programs.
Social media boot camp: Half or full-day workshops that start with the basics of social and digital communications and networks and offer hands-on instruction in the platforms and tools. Culminates in an interactive group project based on your marketing needs.
A popular and entertaining speaker and educator, Martin Waxman is available to talk to your organization or group about communications, social media and social business. Here’s a list of recent speaking engagements.
