On Inside PR 2.56, we do the first of two shows recapping recent conferences we’ve been to including Counselors Academy, BlogWorld NY and Mesh 2011.  As I’ve said before, I find tweeting from events is a good way of taking notes.

So here are 10 140-highlights from Counselors. (In many cases, I removed the #CAPRSA hashtag, so they’ll be easier to read):

  1. RT @forgecomm: Now this is smart! RT @actsofbalance: The value of #CAPRSA is not who you know, but who you will meet! http://t.co/iEraNUG.
  2. @TPEntrepreneur: Build your biz by letting customers share their own great stories.
  3. RT @McClennan: When recruiting new talent look for perennials not annuals (via @RogerFriedensen).
  4. @blah2voila: Define your promise, otherwise it becomes an assumed promise with different expectations on both sides.
  5. @blah2voila: Don’t work with people who won’t treat you with respect.
  6. @actsofbalance: Tough talks make a difference because they address core issues.
  7. @jaybaer: Goal is not to be good at social media, but to be good at biz using social media.
  8. If you suck, twitter is not your problem – @jaybaer.
  9. @jaybaer: Help first, sell second. You need to earn the right to engage.
  10. @jaybaer: Social media should be a skill, not a job.

And one final RT from the 2012 conference chair (me):

Want to help plan the conf? Let me know…RT @CounselorsAcad: Thank you everyone! Hope to see you next year in New Orleans, May 6–8! #CAPRSA

Hope the recap is helpful. Next week, I’ll add my notes for Mesh.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.