If you’re following me on Twitter, you’ve probably noticed my recent propensity to live-tweet at events. I’ve tried to take my cue from Joe Thornley, who sets the bar high. And while I do like being an ersatz ‘reporter’, I know there’s a trade off between filing stories in 140 and full concentration. (I’m sure some psychologist will conduct a study to measure it.)

Here are some of my Twitter highlights from the CPRS national conference in Vancouver (or search the hashtag #CPRS2009):
@thornley Old PR is dying, our eyeballs are moving over to social media; the world is changing, media is evolving

@briansolis Press release just over 100 yrs old; journalists and bloggers have yet to get as excited about it as PR folks

@briansolis Reason why PR is in a state of crisis – we act like publicists, not evangelists

@dbarefoot: Social media sin 3: foist not thine spam upon yon rabble

@julieszabo: Social media sin 6 abandon not thy blog (try not to lose steam-that is easier said than done)

@terryflynn: 74 pct of Canadians felt Maple Leaf CEO had credibility during crisis; higher than Obama had on inauguration day

@maggiefox: In Social Media it’s important to focus on relentless innovation; the internet never sleeps

And finally…
@martin waxman: How much to we miss by live tweeting? I like doing it, but have to admit some trains of thought do leave the station without me. Just asking

Special thanks to the On The Edge organizers and to the student bloggers, @LesleyChang, @apparently_so, @mikedefault, @ashletts, and @stephleung who really added a lot of content and energy as they chronicled the event.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.