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	<title>MY PALETTE</title>
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	<link>http://martinwaxman.com</link>
	<description>THOUGHTS AND IDEAS ON COMMUNICATIONS</description>
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		<title>&#8216;We do social media&#8230;&#8217;</title>
		<link>http://martinwaxman.com/2012/02/03/we-do-social-media/</link>
		<comments>http://martinwaxman.com/2012/02/03/we-do-social-media/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 13:42:27 +0000</pubDate>
		<dc:creator>Martin Waxman</dc:creator>
				<category><![CDATA[Posts]]></category>
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		<category><![CDATA[communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Martin Waxman]]></category>
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		<guid isPermaLink="false">http://martinwaxman.com/?p=4029</guid>
		<description><![CDATA[I cringe when I hear that expression. More often than not, the person saying it is in marketing or PR and there&#39;s a wide gap between what they claim to be doing and what you see when you visit their sites. They crow about having an active twitter feed (lots of followers), plenty of likes [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>Meet my new personal assistant</title>
		<link>http://martinwaxman.com/2012/01/26/meet-my-new-personal-assistant/</link>
		<comments>http://martinwaxman.com/2012/01/26/meet-my-new-personal-assistant/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 12:45:39 +0000</pubDate>
		<dc:creator>Martin Waxman</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://martinwaxman.com/?p=4046</guid>
		<description><![CDATA[It&#39;s Google. &#160; Yep. The Internet behemoth is keeping track of little old me. &#160;Not too shabby. You&#39;d think I&#39;d be happy to be chosen for such an honour. But the thing is, I haven&#39;t been plucked from the crowd, it&#39;s more a case of not being able to opt out. Like many of us, [...]]]></description>
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		<slash:comments>14</slash:comments>
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		<title>So you wanna quit your job</title>
		<link>http://martinwaxman.com/2012/01/20/so-you-wanna-quit-your-job/</link>
		<comments>http://martinwaxman.com/2012/01/20/so-you-wanna-quit-your-job/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 12:10:32 +0000</pubDate>
		<dc:creator>Martin Waxman</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[working]]></category>

		<guid isPermaLink="false">http://martinwaxman.com/?p=3999</guid>
		<description><![CDATA[I often get calls from people looking for work. And I&#8217;m happy to help. Over the past few years, I&#8217;ve written several posts on how to get a job in PR. You can find them, here, here, here and here. But one thing that never comes up is the flip side &#8211; how to leave [...]]]></description>
		<wfw:commentRss>http://martinwaxman.com/2012/01/20/so-you-wanna-quit-your-job/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
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		<item>
		<title>Inside PR 84: Do you measure up?</title>
		<link>http://martinwaxman.com/2012/01/13/inside-pr-84-do-you-measure-up/</link>
		<comments>http://martinwaxman.com/2012/01/13/inside-pr-84-do-you-measure-up/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 21:38:37 +0000</pubDate>
		<dc:creator>Martin Waxman</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[Joe Thornley]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Shonali Burke]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://martinwaxman.com/?p=3976</guid>
		<description><![CDATA[This post was originally published on Inside PR 2.84. This week, we feature another interview from the PRSA International Conference.&#160; We talk to our good friend Shonali Burke, author of the Waxing Unlyrical blog, about PR and social media measurement, a subject all PR people should pay attention to because it demonstrates the value of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are page likes becoming the new media impressions?</title>
		<link>http://martinwaxman.com/2012/01/11/are-page-likes-becoming-the-new-impressions/</link>
		<comments>http://martinwaxman.com/2012/01/11/are-page-likes-becoming-the-new-impressions/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 13:18:49 +0000</pubDate>
		<dc:creator>Martin Waxman</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://martinwaxman.com/?p=3896</guid>
		<description><![CDATA[It seems that way to me. This notion first struck me during my recent digital clean-up; unsubscribing, sorting through and deleting various Facebook page &#39;likes&#39;, generally making choices and trying not to focus on so many shiny things. (For anyone who listened to Inside PR 2.82, you&#39;ll know that was my 2012 social media resolution.) [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Blog turns five&#8230;Where did the time go?</title>
		<link>http://martinwaxman.com/2012/01/04/where-did-the-time-go/</link>
		<comments>http://martinwaxman.com/2012/01/04/where-did-the-time-go/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 01:55:30 +0000</pubDate>
		<dc:creator>Martin Waxman</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://martinwaxman.com/?p=3864</guid>
		<description><![CDATA[I find it hard to believe, but next week is the fifth anniversary of my blog. &#160;Over the past 369 posts (chapters?), I&#39;ve gone from being a neophyte on Blogger to a WordPress pro with a site hosted on my own domain. &#160;I&#39;ve imported and exported, uploaded, commented and moderated and eventually added visuals after [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>The great candy cane conspiracy of 2011</title>
		<link>http://martinwaxman.com/2011/12/24/the-great-candy-cane-conspiracy-of-2011/</link>
		<comments>http://martinwaxman.com/2011/12/24/the-great-candy-cane-conspiracy-of-2011/#comments</comments>
		<pubDate>Sat, 24 Dec 2011 19:22:48 +0000</pubDate>
		<dc:creator>Martin Waxman</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[gift blog]]></category>
		<category><![CDATA[Martin Waxman]]></category>

		<guid isPermaLink="false">http://martinwaxman.com/?p=3830</guid>
		<description><![CDATA[The holidays are almost upon us and I don&#8217;t want to spoil them for you.&#160; But there&#8217;s something I must share. Now I&#8217;m not into conspiracy theories (well, maybe a little), but has anyone noticed the shortage of candy canes? I&#8217;m not talking about those second-rate peach or root beer flavours. I mean the genuine [...]]]></description>
		<wfw:commentRss>http://martinwaxman.com/2011/12/24/the-great-candy-cane-conspiracy-of-2011/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Inside PR 2.81: On Google, Twitter and Marketing in the Round</title>
		<link>http://martinwaxman.com/2011/12/15/inside-pr-2-81-on-google-twitter-and-marketing-in-the-round/</link>
		<comments>http://martinwaxman.com/2011/12/15/inside-pr-2-81-on-google-twitter-and-marketing-in-the-round/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 14:54:14 +0000</pubDate>
		<dc:creator>Martin Waxman</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[Inside PR]]></category>
		<category><![CDATA[Joe Thornley]]></category>
		<category><![CDATA[Marketing in the Round]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://martinwaxman.com/?p=3818</guid>
		<description><![CDATA[This post was originally published on Inside PR 2.81. On this week&#39;s podcast&#8230; First: Listener comme​nts responding to our discussion on&#160;&#8216;mean girls in PR&#8217;&#8230; Thanks to&#160;Jessica Suter&#160;from The Change PR,&#160;Lizanor Barrera&#160;and our own producer,&#160;Kristine Simpson, who submitted an audio comment (and graciously edited it in). The consensus from everyone is there are a lot of [...]]]></description>
		<wfw:commentRss>http://martinwaxman.com/2011/12/15/inside-pr-2-81-on-google-twitter-and-marketing-in-the-round/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Double waxy &#8211; guest post on Waxing Unlyrical: Don&#8217;t snooze through life&#8230;</title>
		<link>http://martinwaxman.com/2011/12/07/double-waxy-guest-post-on-waxing-unlyrical-dont-snooze-through-life/</link>
		<comments>http://martinwaxman.com/2011/12/07/double-waxy-guest-post-on-waxing-unlyrical-dont-snooze-through-life/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 19:18:24 +0000</pubDate>
		<dc:creator>Martin Waxman</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[guest blog]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[Shonali Burke]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://martinwaxman.com/?p=3793</guid>
		<description><![CDATA[Are you one of those people who hits the snooze button every time the alarm rings? Maybe you take it a step further and are just sleep-walking through life&#8230; you know, going through the motions. It&#39;s pretty easy to do, especially when it comes to something like the repetitive nature of work. That is,&#160;knowing what [...]]]></description>
		<wfw:commentRss>http://martinwaxman.com/2011/12/07/double-waxy-guest-post-on-waxing-unlyrical-dont-snooze-through-life/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Stop counting feet, start counting shopping bags</title>
		<link>http://martinwaxman.com/2011/12/01/stop-counting-feet-start-counting-shopping-bags/</link>
		<comments>http://martinwaxman.com/2011/12/01/stop-counting-feet-start-counting-shopping-bags/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 16:15:43 +0000</pubDate>
		<dc:creator>Martin Waxman</dc:creator>
				<category><![CDATA[Posts]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[life lessons in social media]]></category>
		<category><![CDATA[Martin Waxman]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://martinwaxman.com/?p=3758</guid>
		<description><![CDATA[Having grown up in retail, I&#39;ve always been fascinated by stores, shopping centres, customer service&#8230; But there are times when I walk into a store, glance around and immediately walk out. Something just isn&#39;t right. Maybe it&#39;s a disconnect between the window display and what&#39;s for sale inside. Maybe the staff are obnoxious or too [...]]]></description>
		<wfw:commentRss>http://martinwaxman.com/2011/12/01/stop-counting-feet-start-counting-shopping-bags/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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