…Or lead the follower. Which road will PR counselors take?
Giovanni Rodriguez and Paul Rand have written a thought-provoking, white paper for the Council of Public Relations Firms on the impact social media is having on our industry.
They challenge us to take up the gauntlet and become social media leaders by learning, understanding, and integrating this new media into our strategic thinking and practice. They contend public relations is well positioned to assume this role since we’re all about relationships and are used to communicating across many platforms.
It won’t be easy and it will require a mind shift away from our comfort zone toward a situation with even more transparency. Certainly, there are risks involved and there will be missteps along the way. But I believe this is an opportunity we must seize.
