Sometimes it feels like Canada is decidedly second tier. By that I mean there are often cool new products launched in the U.S. that aren’t readily available on our side of the border. We hear about them, read about them, see what they do. We covet them but just don’t have the access.

Today’s Toronto Star lists several of these technologies including: the iPhone, Kindle, Amazon’s book reader which I really want to try, and streamed TV series.

Intellectual property negotiations aside, this is somewhat of a nostalgic situation for me.

Growing up in pre-cable Winnipeg, there was a time when we were relegated to three television stations, CBC, CTV and KCND (really just a transmitter in Pembina, North Dakota that was loosely affiliated with ABC and later switched to CKND, our Global station).

So while we heard about lots of great shows, and especially ‘The Tonight Show with Johnny Carson’, we couldn’t actually watch them unless we ventured to the U.S. or to one of our larger metropolises (Montreal, Toronto) that had the actual stations in closer proximity.

We were even late getting some movies. The Exorcist, for example, opened in Winnipeg a couple of months after its Christmas release, but long after the infamous head-turning scene had been written about ‘ad nauseum’.

And really, it’s this second tierism that made me want to leave Winnipeg in the first place. I dreamed of living at the centre of all things new.

So here I am happily ensconced in the country’s largest city and I find I’m in a similar situation with regards to certain tech gadgets. Only this time, I have no great exit strategy.

And I wonder if waiting a little longer for things is simply part of our national heritage and makes us a little more patient, more cautions, more reflective…Makes us Canadian.

Go Bombers go…

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.